Sr. Associate, Strategic Storytelling - Trillium Health Partners, Mississauga

AI Summary

Trillium Health Partners Foundation in Mississauga, ON, seeks a Senior Associate, Strategic Storytelling and Engagement. This role focuses on developing compelling, video-first content to advance health care fundraising efforts for the hospital. Key duties include producing high-impact multimedia content and leading donor impact stories. Candidates require post-secondary education in communications or a related field, along with 5+ years of experience in content development and strong storytelling abilities.

About the Opportunity

This pivotal role at Trillium Health Partners Foundation involves advancing the organisation's mission through compelling, purpose-driven storytelling. The Senior Associate will lead the development of high-impact, multimedia content, with a particular focus on video-first narratives, designed to strengthen donor relationships, showcase patient and clinical impact, and support critical fundraising priorities for the hospital. Working closely with internal teams, clinicians, and community stakeholders, this individual will transform complex health care topics into meaningful, accessible stories that inspire engagement and drive philanthropic support. A key responsibility is to develop and execute a strategic, video-first content approach aligned with overall fundraising and communications goals, producing compelling long- and short-form content across digital, social, web, and print platforms. The successful candidate will ensure all storytelling reflects the organisation’s brand, tone, and strategic priorities, contributing significantly to the future of health care in the West GTA. This role demands a strong understanding of audience engagement strategies and content performance to maximise impact.

Key Responsibilities and Impact

The Senior Associate will lead the end-to-end production of multimedia assets, from concept through delivery, with a strong emphasis on video and visual storytelling. This includes directing photography, videography, and visual asset development across various campaigns and initiatives. A crucial aspect of the role involves partnering with marketing and communications teams to amplify content across channels and leading the development of donor impact stories tied to key fundraising priorities. Capturing and stewarding patient stories requires accuracy, sensitivity, and strong editorial judgment, while also elevating diverse community voices to reflect the breadth of the organisation's impact on health and care. The role supports storytelling for major gifts, campaigns, and annual giving initiatives, building and maintaining strong relationships with clinicians, researchers, and internal partners to surface impactful stories. The Senior Associate will conduct interviews and research to translate complex information into clear, compelling content, collaborating with creative, PR, marketing, and fundraising teams to deliver integrated campaigns. Providing editorial guidance and maintaining quality standards across all content produced by the team is essential, ensuring accuracy, compliance, and adherence to privacy and consent requirements, alongside rigorous editorial standards, fact-checking, and proofreading.

Skills and Experience for Success

Candidates for this position should possess post-secondary education in Communications, Journalism, Marketing, or a related field, complemented by at least five years of experience in content development, storytelling, or communications. Experience within the health care or non-profit sector is considered a valuable asset. Proven experience producing multimedia content, including video and digital storytelling, is essential, alongside exceptional writing, editing, and storytelling abilities with a strong attention to detail. The role requires strong interviewing and research skills, with the capacity to distill complex topics into clear, compelling narratives. Demonstrated experience managing multiple projects, deadlines, and stakeholders simultaneously is crucial. A high level of emotional intelligence and the ability to work effectively in sensitive environments, particularly within a hospital setting, are paramount. Familiarity with video production workflows (concepting, scripting, filming, editing), digital content platforms, social media, and content management systems is expected. The ideal candidate will be a strategic thinker with strong creative instincts and editorial judgment, capable of working independently and making sound decisions in a fast-paced environment. Collaborative team players with strong relationship-building skills and a commitment to maintaining confidentiality and adhering to privacy legislation (e.g., PHIPA) will thrive in this role, contributing to vital health care initiatives.