Social Media Manager - Later, Toronto

Position Summary

Later is the world's most intelligent influencer marketing company, empowering brands to create unforgettable campaigns with confidence. Leveraging real creator relationships, trusted intelligence, and expert guidance, Later removes guesswork from one of marketing's most visible investments. Built on a native, AI-powered platform with over a decade of proprietary data, Later helps teams understand what will work before they launch, driving meaningful growth across awareness, engagement, and revenue for leading enterprise brands like Nike and Unilever.

We are seeking a dynamic Social Media Manager to join our marketing team in Toronto. This role is pivotal in bringing Later's brand to life across social platforms, connecting with both brands and creators. As the creator economy evolves, social media becomes increasingly central for driving brand equity and business outcomes. This position is ideal for someone adept at developing content strategy, executing a full publishing calendar, and creating compelling on-platform content, including appearing on camera. You will partner with an existing social media manager, sharing ownership of Later's owned social presence, and reporting to the Senior Content Marketing Manager.

Your Impact

As a Social Media Manager at Later, you will be at the intersection of all parts of our Marketing team, serving as a visible voice for the Later brand online. You will apply your creative instincts and platform knowledge to every piece of content you help produce, driving engagement and growth across key social media channels. Your responsibilities will include:

• Own and contribute to Later's social media content calendar across priority platforms, including Instagram, TikTok, LinkedIn, and YouTube, ensuring consistent publishing and thematic alignment with broader marketing campaigns.
• Partner with your fellow social media manager to develop quarterly and monthly content themes that map to Later Media’s story, creating compelling moments for our audience(s).
• Identify trending formats, sounds, and cultural conversations early, translating these signals into content ideas that feel native to each platform while staying true to Later's voice.
• Develop and maintain platform-specific strategies reflecting each channel's unique audience behaviour, algorithm dynamics, and content formats.
• Collaborate with Content, Creative, and Growth Marketing teams to align social activity with campaign launches, blog priorities, and product announcements.
• Conceive, produce, and appear in short-form video content for platforms like TikTok, Instagram Reels, and YouTube Shorts, confidently representing the Later brand on camera.
• Write compelling copy for social posts, captions, and video scripts that reflect Later's brand voice: confident, in the know, and genuinely approachable.
• Collaborate with the Creative team on asset production, contributing creative direction for graphics, video, and motion content while maintaining brand consistency.
• Produce content spanning the full spectrum of formats, from educational carousels and product explainer videos to trend-responsive clips and community spotlights.
• Bring a creator's sensibility to your work, understanding how to make content that earns attention organically rather than simply pushing brand messaging.
• Monitor and actively engage with Later's social communities across platforms, responding to comments, messages, and mentions to build genuine connection.
• Identify and engage with creators, customers, and brand advocates to strengthen Later's presence within the creator and social media management community.
• Surface recurring questions, feedback themes, and audience sentiment from community interactions to inform content strategy and product marketing messaging.
• Track, analyze, and report on social performance metrics across platforms, translating data into actionable insights that continuously improve content quality and audience growth.
• Partner with the Demand Generation team to understand how owned social contributes to traffic, brand awareness, and downstream pipeline.
• Use Later's own platform tools to manage scheduling, analytics, and link in bio performance, developing first-hand expertise that informs how Later communicates its product value.
• Run regular content experiments to test formats, posting cadences, copy approaches, and creative treatments, sharing findings with the broader marketing team.
• Partner with the Content team to amplify and repurpose blog content, research reports, and thought-leadership assets for social distribution.
• Collaborate with the Influencer and Creator teams to identify opportunities for co-created content, ambassador partnerships, and creator-led social moments that extend Later's organic reach.
• Work with Customer Marketing to ensure new customer success stories, videos and awards are clearly and compellingly communicated across Later's social channels.

Skills and Experience

Later is committed to building an inclusive and supportive environment. If you identify with the following, we encourage you to apply to this technology job in Toronto:

• 3-5+ years of hands-on social media management experience, ideally in-house at a brand or in a content-forward agency environment.
• Demonstrated comfort and confidence on camera, with a portfolio of short-form video content you have personally appeared in or produced.
• Deep, current platform knowledge across Instagram, TikTok, and LinkedIn, including an understanding of algorithm behaviour, content formats, and audience dynamics unique to each.
• Strong copywriting skills, with the ability to adapt tone and format for different platforms and content types while maintaining a consistent brand voice.
• Experience managing social content calendars and publishing workflows, with strong organizational skills and a track record of meeting deadlines in a fast-moving environment.
• Comfort with social analytics tools and a habit of letting performance data shape creative decisions.
• Collaborative working style with experience partnering across creative, content, and marketing teams.
• Genuine enthusiasm for the creator economy, social media trends, and the evolving landscape of influencer marketing.
• Experience using social media management platforms for scheduling, analytics, and community management.
• Bonus: hands-on experience with Later's platform, or familiarity with link in bio tools, creator marketplaces, or influencer marketing software.

Beyond specific skills, Later values individuals who are driven by impact, strategic and customer-centric, curious and growth-oriented, collaborative and resilient, accountable and honest, and emotionally intelligent. These qualities are integral to how we work and contribute to our collective success.