Director, Digital Data Analytics & Performance - Rogers, Toronto

About the Role

Join Rogers' Technology team in Toronto, where we are dedicated to connecting Canadians through leading-edge technology. As a Director, Digital Data Analytics & Performance, you will play a pivotal role in shaping the future of digital commerce for Rogers' Wireless and Wireline businesses. This is a key leadership opportunity within our Technology team, supporting 30 million Canadians monthly.

Reporting to the VP, eCommerce, Digital Experience & Analytics, you will lead the strategy for analytics, data products, and performance optimisation. This critical position drives data-driven decision-making across customer journeys, self-serve experiences, and eCommerce buyflows, directly impacting customer experience, conversion, retention, and revenue growth. You will lead a team of analytics, data science, engineering, and performance professionals, leveraging advanced analytics, AI, machine learning, and customer insights to deliver scalable data products and enhance overall business performance. Your accountability will span end-to-end digital buyflow performance and the integration of digital and call centre data to create a unified view of customer interactions, driving measurable business value across the entire digital commerce ecosystem.

What You'll Do

• Develop and execute digital analytics, call analytics, and data product strategies aligned with eCommerce and customer growth objectives.
• Define KPIs, measurement frameworks, and performance benchmarks, driving data-driven decision-making across the organisation.
• Establish a unified measurement approach across digital and assisted channels to optimise acquisition, conversion, retention, and operational efficiency.
• Lead and develop a high-performing team of analytics, data science, data engineering, and performance professionals.
• Foster innovation, accountability, continuous learning, and advancement of AI, machine learning, and analytics capabilities within the team.
• Oversee data governance, integration, and analytics across digital, CRM, billing, commerce, customer care, and call centre platforms.
• Deliver enterprise data products, dashboards, KPI frameworks, and self-service analytics solutions.
• Leverage advanced analytics, AI, and machine learning to generate actionable insights and optimise digital performance.
• Measure and optimise Wireless and Wireline digital buyflows, customer journeys, conversion performance, and channel effectiveness.
• Identify opportunities to improve digital adoption, reduce abandonment, increase product attachment, and lower cost-to-serve.
• Partner with Product, Marketing, UX, Technology, Customer Care, and Sales teams to drive data-led improvements.
• Deliver executive reporting, dashboards, and actionable insights on business performance, customer behaviour, revenue, and channel effectiveness.
• Translate complex data into strategic recommendations for senior leadership.
• Collaborate with cross-functional leaders to align analytics priorities and business objectives.
• Serve as the subject matter expert for digital analytics, customer journey measurement, call analytics, and data products.
• Drive innovation through AI, automation, advanced analytics, and scalable data products.
• Champion the modernisation of analytics capabilities to support Rogers' digital commerce and customer experience strategy.

Requirements

Rogers is seeking a visionary leader with a strong background in digital data analytics and a proven track record of driving business performance through data-driven strategies. To thrive in this Director role, you will bring:

• A Bachelor’s degree in a related field; a Master’s degree is preferred.
• Over 10 years of experience in Digital Analytics, eCommerce Analytics, Data Science, Business Intelligence, or Customer Journey Analytics.
• At least 7 years of leadership experience managing high-performing analytics, data science, or Business Intelligence teams.
• Expertise in digital commerce, customer journeys, conversion optimisation, acquisition, retention, and self-service adoption.
• Strong experience building data products, KPI frameworks, dashboards, and self-service analytics solutions.
• Proven success leveraging AI, Machine Learning, Predictive Analytics, and advanced analytics to drive significant business outcomes.
• Proficiency with industry-standard tools such as Adobe Analytics, Google Analytics, Tableau, Power BI, SQL, Python, and cloud platforms (AWS, Azure, GCP, Databricks, Snowflake).
• Experience with data governance, measurement frameworks, and integrating data from digital, CRM, customer care, and call centre platforms.
• Strong communication, stakeholder management, and executive influencing skills.
• A proven ability to build high-performing teams and translate complex data into actionable insights.
• Telecommunications, Digital Commerce, or Customer Experience industry experience is preferred.

What's in it for you?

At Rogers, we believe in investing in our people and fostering an environment where you can reach your full potential. As a valued member of our team, you’ll have access to a wide range of incredible resources, growth opportunities, and perks, including:

• A competitive salary and annual bonus.
• Comprehensive and flexible health and dental benefits, a pension plan, RRSP, TFSA, and Stock matching programs.
• Significant discounts, including up to 50% off Rogers Services and Blue Jays Tickets, 25% off TSC items, and a 20% discount on all wireless accessories sold in Rogers stores.
• Paid time off for volunteering and company matching contributions to charities you support.
• Growth & Development Opportunities, such as the "My Path" self-driven career development program and "Rogers First" priority in applying to internal roles of interest.
• Wellness Programs, including the Homewood employee & family assistance program, Cognitive Behavioural Therapy (CBT) & Virtual therapy sessions, and low or no-cost fitness membership.
• The opportunity to work for an organisation committed to environmental protection and a strong commitment to diversity and inclusion, with employee resource groups supporting equity-deserving groups.