AI Social Strategist - Hootsuite, Vancouver

AI Summary

Hootsuite is hiring an AI Social Strategist in Vancouver, British Columbia, with remote options across Canada. This role focuses on building and optimising Hootsuite's organic social presence using an AI-first operating model.

Key duties include developing an AI-first social system, managing end-to-end social listening, and partnering with the AEO team to grow brand presence. Candidates need 5-8 years of social media experience, demonstrated AI-augmented workflow expertise, and proficiency with social media intelligence platforms.

Building an AI-First Social Presence at Hootsuite

The AI Social Strategist will be instrumental in shaping Hootsuite's digital footprint by building an innovative, AI-first social system. This strategic role involves developing and running an advanced social presence across Hootsuite Amplify and other key channels like LinkedIn, X, Reddit, and Meta. Utilising powerful AI tools such as Claude, the Hootsuite MCP, and complementary tooling, the strategist will automate routine functions, ensuring efficiency and scalability. A core responsibility is to build reusable Claude skills and MCP-powered tools for tasks like brand-voice drafting, post analysis, and competitive briefs, allowing work to compound rather than restart weekly. This approach treats social engagement as a continuously improving system, where automated pipelines handle recurring tasks within six months, freeing up time for strategic innovation. The role also champions Hootsuite's internal AI tooling, providing crucial feedback to enhance customer-facing products.

Strategic Social Listening and AEO Integration

A critical component of this position is owning social listening end-to-end, leveraging Talkwalker and other advanced tools to transform raw data into actionable insights. The strategist will build automated listening reports that deliver interpreted insights without manual tagging, informing weekly insights and quarterly content strategy. Furthermore, this role involves a close partnership with the AEO team to monitor and expand Hootsuite's share of voice across AI answer surfaces, including Brand Radar and third-party citations. By bridging social signal with AEO outcomes, the strategist will contribute significantly to the broader Brand Presence motion. Developing social performance analysis as a system, not just a manual report, is key, pairing traditional engagement metrics with AI-first KPIs such as skills shipped, percentage of work automated, and time-to-insight on listening. This ensures a comprehensive understanding of performance and continuous improvement across all social initiatives.

Required Expertise and Collaborative Mindset

To excel in this role, candidates should possess 5-8 years of experience in social media, content marketing, or brand strategy, with a proven track record of owning strategy rather than just execution. B2B SaaS experience is highly preferred. A strong background in building AI-augmented workflows is essential, demonstrating practical experience with tools like Claude, ChatGPT, or similar, and the ability to articulate the impact of automation. Proficiency with leading social media intelligence platforms such as Hootsuite, Sprout, Brandwatch, and social listening tools like Talkwalker is also required. Familiarity with AEO, SEO, or related brand-presence disciplines is a significant asset. Hootsuite values individuals who are solution-seekers, lifelong learners, and resilient adapters, capable of navigating change with a thoughtful approach. The ideal candidate will be an intentional collaborator, a critical challenger, and an active communicator, committed to building positive working relationships and asking difficult questions to achieve the best results. This role demands an integrated thinker who understands how their work drives broader organisational goals, taking ultimate accountability for outcomes.