Account-Based Marketing Manager at Amazon – Toronto

AI Summary

This Sr. Account-Based Marketing (ABM) Manager role at Amazon Web Services (AWS) in Toronto, ON, focuses on designing and executing high-impact ABM programs for enterprise customers. Key duties involve driving pipeline and revenue growth through targeted marketing initiatives. Top requirements include at least five years of professional non-internship marketing experience, alongside experience using data and metrics to drive improvements, and building, executing, and scaling cross-functional programs or marketing campaigns.

About the Opportunity in Account-Based Marketing

This pivotal Account-Based Marketing Manager position at Amazon Web Services (AWS) in Toronto, ON, offers an exciting opportunity for a results-driven professional to design and execute high-impact ABM programs. The successful candidate will be instrumental in driving measurable business outcomes through targeted marketing initiatives for enterprise customers within a designated field territory. This role demands a unique blend of strategic thinking and hands-on execution, ensuring that every marketing effort contributes directly to pipeline acceleration and revenue growth for Amazon. This is a prime opportunity for those seeking marketing jobs in Toronto, especially within a leading global technology company.

As an ABM Manager, you will own the end-to-end execution of territory-specific ABM programs, meticulously working backwards from identified customer needs. This involves crafting data-driven, multi-channel campaigns that resonate deeply with key accounts. Your extensive marketing experience will be crucial in building and maintaining strong relationships with sales teams, translating their strategic priorities into effective and actionable marketing programs. Analysing customer data, buying signals, and market trends will inform your campaign strategy and optimisation, ensuring that every program is precisely tailored for maximum impact.

You will be responsible for creating and implementing multi-channel programs with precision, leveraging events, digital platforms, and direct outreach to deliver personalised customer experiences. Collaboration with regional marketing teams is essential to ensure that ABM programs complement broader field marketing efforts, creating a cohesive and powerful marketing presence for AWS. Driving operational excellence through standardised processes, documentation, and best practices will be a core responsibility, alongside tracking and reporting on program performance. Your ability to use data to optimise and scale successful approaches will be key to your success in this dynamic marketing environment at Amazon. Effective budget management, demonstrating frugality while maximising impact, is also a critical aspect of this role, as is collaborating with the global ABM community to share learnings and adopt proven practices, enhancing the collective marketing experiences across the organisation.

Driving Impact and Growth with AWS

Success in this Account-Based Marketing Manager position at Amazon is measured by several key indicators, reflecting the direct impact of your marketing programs. These include pipeline influence and the tangible revenue contribution from ABM accounts, demonstrating your ability to drive significant business growth for AWS. Relationship building and reputation enhancement within the enterprise customer base are also crucial, alongside robust account engagement metrics and a strong program return on investment (ROI). The quality and timeliness of program execution, coupled with high sales team satisfaction scores, will further underscore your effectiveness. Contributions to process improvement and the sharing of best practices within the global ABM community will highlight your commitment to continuous enhancement of marketing experiences.

Amazon Web Services (AWS) stands as the world’s most comprehensive and broadly adopted cloud platform, having pioneered cloud computing and continuously innovating to serve customers from successful startups to Global 500 companies. Joining AWS means becoming part of a team that values diverse experiences. We encourage candidates to apply even if they don't meet every qualification, recognising that varied career paths and alternative experiences bring unique perspectives to our marketing efforts and customer engagement. At Amazon, an inclusive team culture is paramount; our employee-led affinity groups foster an environment where differences are celebrated, and ongoing learning experiences inspire us to embrace our uniqueness. This role is a fantastic opportunity for those looking for Amazon jobs in Toronto, offering a chance to contribute to a global leader.

Mentorship and career growth are integral to the AWS experience. We are committed to continuously raising our performance bar, striving to be Earth’s Best Employer. This commitment translates into endless knowledge-sharing, mentorship opportunities, and other career-advancing resources designed to help you develop into a well-rounded professional within the marketing domain. We also deeply value work-life harmony, understanding that success at work should not come at the expense of personal well-being. Amazon strives for flexibility as part of its working culture, ensuring that when employees feel supported both professionally and personally, there are no limits to what they can achieve in the cloud, delivering exceptional experiences for our customers.

Essential Qualifications for this Marketing Role

To excel in this Account-Based Marketing Manager role at Amazon Web Services, candidates must possess a strong foundation of professional experience and a proven track record in marketing. Basic qualifications include at least five years of professional non-internship marketing experience, demonstrating a sustained commitment and expertise in the field. A critical requirement is extensive experience using data and metrics to drive improvements in marketing programs, showcasing an analytical approach to campaign optimisation. Furthermore, candidates must have demonstrable experience building, executing, and scaling cross-functional programs or marketing campaigns from concept to completion, highlighting their project management capabilities and ability to deliver comprehensive marketing experiences. Experience in B2B, high-tech products, or services is preferred, indicating an understanding of the specific challenges and opportunities within this sector. Finally, candidates should have experience managing, analysing, and effectively communicating results to senior leadership, underscoring their ability to articulate impact and strategic insights from their marketing efforts.

Preferred qualifications further enhance a candidate's suitability for this dynamic role. This includes experience utilising various systems and tools crucial for modern marketing, such as email platforms, web analytics, and CRM systems like Marketo, Tableau, or Salesforce. Proficiency in these tools is vital for effective targeting, segmentation, and reporting for demand generation programs. Additionally, preferred candidates will have a strong background in using customer research, hard data, and metrics to back up assumptions, generate accurate forecasts, and thoroughly assess the efficacy of marketing programs. This analytical rigour ensures that all ABM initiatives are data-driven and yield optimal results for Amazon's strategic customers, further enriching their overall experiences with AWS.