About Metrolinx
Metrolinx is dedicated to connecting communities across the Greater Golden Horseshoe. As an agency of the Government of Ontario, Metrolinx operates GO Transit and UP Express, along with the PRESTO fare payment system. The organisation is actively building new and improved rapid transit infrastructure, including GO Expansion, Light Rail Transit routes, and significant expansions to Toronto’s subway system, all aimed at enhancing travel for residents. At Metrolinx, equity, diversity, and inclusion are integral to the values of serving with passion, thinking forward, and playing as a team.
The Opportunity
The Community, Communications and Stakeholder Relations (CCSR) division is seeking an experienced digital experience strategist to join the Digital, Content & Insights (DCI) team as a Senior Advisor, Digital Communications. Reporting to the Manager, CCSR Digital Experience, this role is pivotal in supporting Metrolinx's customer-first website experience. This includes leading strategy, planning, content management, user experience optimisation, digital tools support, and web governance. This in-office position, based at 97 Front Street, fosters a highly collaborative environment where in-person co-creation and relationship-building are valued. Your work will directly help customer-residents find answers quickly and access clear, relevant information about Metrolinx’s initiatives through appropriate channels.
This role is well suited to someone motivated by impact, collaboration, and the opportunity to shape how millions of people experience transit change across the Greater Toronto and Hamilton Area (GTHA).
Key Responsibilities
In this role, you will manage and maintain Metrolinx’s public-facing web channels to ensure an engaging, seamless, and customer-first digital experience, helping audiences quickly find clear and relevant information. You will be responsible for creating, updating, and optimising accessible, user-focused web content that aligns with organisational priorities, brand standards, and customer needs. Providing strategic web and content expertise across the CCSR division will support planning, digital communications initiatives, and successful business outcomes. You will monitor web analytics, customer behaviour, research trends, and performance metrics to identify opportunities for improving discoverability, engagement, and self-service experiences. Leading continuous improvement initiatives for web channels, you will apply user experience, accessibility, GEO/SEO, and digital best practices. Collaboration with internal stakeholders, product teams, operations, and external vendors will be essential for the successful delivery of digital programmes and initiatives. You will also support the planning, prioritisation, and management of digital enhancements, development backlogs, and product roadmaps for Metrolinx web platforms and online experiences. Working closely with Product Owners, Product Delivery teams, and strategic vendors throughout development cycles will ensure business and customer requirements are effectively integrated. Participation in agile delivery activities, including sprint planning, demos, user acceptance testing (UAT), and issue resolution, will support the successful implementation of web enhancements. Furthermore, you will develop and maintain digital communications materials and documentation, such as briefing materials, project plans, standards, best practices, and stakeholder updates. Championing accessibility, web governance, and content standards will ensure consistent, inclusive, and high-quality customer experiences across all digital channels. Finally, you will foster a culture of continuous improvement by staying informed on emerging digital trends, technologies, tools, and customer experience best practices.
What You'll Bring
You are a strategic and customer-focused digital communications professional with demonstrated expertise in web strategy, content management, and user experience optimisation. You bring strong content and stakeholder management skills, coupled with technical experience in modern web environments, including contemporary content management systems (like ContentStack or similar), digital asset management systems, and content strategies. Proficiency with web applications and tools such as Google Analytics, SiteImprove, and SEMrush is expected, along with a solid understanding of accessibility standards (AODA), CASL compliance, web best practices, and security. You possess excellent time management and organisational skills, alongside strong analytical abilities to assess business needs, identify communications risks and impacts on company reputation, and develop recommendations for corrective action. A keen attention to detail and accuracy is crucial. Your strong influencing, negotiating, and political acumen capabilities will enable you to effectively deal with various stakeholders, agencies, and staff to ensure successful outcomes and achieve goals. Furthermore, you can communicate effectively and present ideas in a concise, well-thought-out manner, especially to senior management. You use data, research, insights, and customer behaviour to inform decisions and improve engagement, accessibility, and discoverability across online channels. Organised, collaborative, and solutions-oriented, you understand how to maximise a web channel and design experiences that feel connected, intentional, and easy to navigate. User needs and good design guide your decisions, particularly when translating complex information into practical, accessible content. Interviewed candidates may be asked to provide a portfolio highlighting their experience in website strategies and digital experience.
