Senior Manager, Personalization MarTech - Scotiabank, Toronto

Position Summary

As a Senior Manager, Personalization MarTech Product Owner at Scotiabank, you will play a pivotal role within the Canadian Banking Personalization team. Your primary purpose is to define and lead the delivery of advanced personalization capabilities, ensuring relevant, timely, and connected client experiences across all channels. This role is instrumental in translating overarching business priorities into a clear capability roadmap and tangible delivery outcomes, effectively shaping and scaling various use cases, offers, client journeys, and engagement strategies. Working collaboratively with Marketing, Digital, Analytics, and Technology teams, you will ensure these vital capabilities are not only implemented effectively but also widely adopted, driving measurable business outcomes including enhanced client engagement, superior experience quality, operational efficiency, and sustained revenue growth.

Key Duties

Your responsibilities will span several critical areas, ensuring the successful development and deployment of personalization initiatives:

• Define the roadmap for personalization capabilities, ensuring alignment with key business priorities and client engagement objectives.
• Translate business priorities into a capability roadmap and concrete delivery outcomes, shaping and scaling use cases, offers, client journeys, and engagement strategies.
• Establish how new capabilities will enable consistent, scalable personalization across various channels and client touchpoints.

In terms of product management and backlog ownership, you will:

• Own and meticulously manage the product backlog, prioritizing items based on business value, delivery feasibility, and long-term scalability.
• Develop and refine epics, features, user stories, and detailed requirements in close partnership with Business, Channels, Marketing, Digital, Analytics, and Technology teams.
• Translate complex business needs into clear, execution-ready requirements that are aligned with intended outcomes.

For delivery and execution, you will be expected to:

• Lead the delivery of personalization capabilities and client experiences across both digital and marketing channels.
• Provide clear guidance on acceptance criteria, data requirements, and validation expectations to ensure successful implementation.
• Drive delivery to meet roadmap commitments, proactively managing dependencies, potential risks, and any blockers.
• Partner with Engineering and platform teams to ensure the development of scalable solutions and reliable implementation of use cases.

Regarding value realization and measurement, your duties include:

• Define key performance indicators (KPIs) and success measures directly tied to client engagement, experience quality, operational efficiency, and revenue impact.
• Track performance diligently and demonstrate the value delivered against established business objectives.
• Continuously refine use cases and execution approaches based on performance insights and achieved outcomes.
• Clearly articulate progress against the Personalization North Star goals and demonstrate the value delivered.

Finally, for stakeholder engagement and alignment, you will:

• Act as a crucial interface across Marketing, Channels, Digital, Analytics, and Technology teams.
• Translate business priorities and technical capabilities into clear plans, trade-offs, and expected outcomes.
• Influence stakeholders and senior leaders through structured, outcome-driven updates and strategic recommendations.

What You'll Bring

To succeed in this Senior Manager role, you will need a robust background and specific expertise:

• 7–10+ years of experience in product management, MarTech, digital delivery, or client engagement roles.
• A strong understanding and working knowledge of personalization, campaign management, or client engagement platforms (e.g., Adobe AEP/AJO, Pega CDH, Salesforce Marketing Cloud, or similar).
• Strong understanding of the end-to-end campaign and journey lifecycle, including targeting, decisioning, activation, and performance measurement.
• Proven experience defining and delivering roadmaps and outcomes within complex, multi-team environments.
• Experience driving agile/iterative delivery, coupled with the ability to effectively translate business needs into user stories.
• Experience in prioritizing competing business demands, adeptly balancing business value, delivery feasibility, and long-term capability evolution.
• Experience defining and tracking performance metrics and business outcomes such as engagement, experience quality, and revenue impact.
• Demonstrated ability to work collaboratively across Business, Channels, Marketing, Digital, Analytics, and Technology teams.
• The ability to balance short-term delivery goals with long-term scalability and capability evolution.
• Strong communication and stakeholder management skills, with the capacity to translate effectively between business and technical audiences.
• Experience in financial services, digital marketing, or 1:1 customer engagement is considered a valuable asset.

The Team

Join a purpose-driven, winning team at Scotiabank, committed to achieving results within an inclusive and high-performing culture. This role is an integral part of the Canadian Banking Personalization team, contributing directly to its overall success by executing and delivering on strategic goals and initiatives that support the team’s broader business objectives.