Senior Manager, Marketing Acquisition Strategy, Scotiabank Toronto

About the role

Scotiabank is actively seeking a Senior Manager, Marketing Acquisition Strategy in Toronto, Ontario. This pivotal 12-month contract role is designed for a strategic leader committed to driving significant results within Canada's dynamic banking sector. The successful candidate will lead and oversee the development and execution of Scotiabank's Marketing Acquisition Strategy, ensuring all business strategies, plans, and initiatives strictly adhere to governing regulations and internal policies. A deep understanding of customer behaviour and a relentless focus on achieving ambitious acquisition targets are paramount for success in this influential marketing leadership position.

Details

This role demands a proactive approach to cultivating a customer-focused culture across the team, aiming to deepen client relationships and leverage Scotiabank's extensive knowledge and systems. The Senior Manager will be directly accountable for the comprehensive planning, deployment, and measurement of sophisticated marketing and communication strategies tailored to meet challenging customer acquisition targets for key financial products like Credit Cards and Unsecured Lending. Leveraging deep product expertise and results-based marketing levers is crucial for achieving quarterly acquisition goals for priority business lines and partnerships. The execution of an integrated marketing plan will encompass diverse tactics, including email marketing, targeted advertising, sales promotions, direct mail, and branch marketing, all designed to drive substantial customer acquisition. Collaboration is key, partnering closely with Product Marketing, Engagement Marketing, Digital Marketing (performance and eCommerce teams), Channels, Retail Customer Growth, and Customer Insights and Analytics teams to deliver integrated, end-to-end marketing programs and campaigns. This role champions unifying stakeholders around a consistent brand vision, ensuring marketing efforts consistently break through the noise and deliver measurable results.

Understanding Scotiabank's risk appetite and embedding a robust risk culture into all day-to-day activities and decisions is a fundamental aspect of this position. The Senior Manager is instrumental in fostering an environment that prioritizes effective and efficient operations within their respective areas. This includes rigorously ensuring the adequacy, adherence to, and effectiveness of daily business controls to fulfil obligations concerning operational risk, regulatory compliance risk, AML/ATF risk, and conduct risk. This commitment extends to upholding responsibilities outlined in frameworks such as the Operational Risk Management Framework, Regulatory Compliance Risk Management Framework, AML/ATF Global Handbook, and the Guidelines for Business Conduct, demonstrating Scotiabank's dedication to integrity and regulatory excellence.