Product Manager, Tires & Wheels - Canadian Tire, Toronto

What you'll do

As the Product Manager, Tires and Wheels at Canadian Tire, you will be instrumental in shaping the national Tires and Wheels business. Reporting to the AVP, Tires & Automotive Outdoor Adventure, this critical role is accountable for the overall strategy, performance, and evolution of this key category. You will work closely with Category Business Managers to lead SKU assortment, pricing, and lifecycle strategy, ensuring Canadian Tire offers the right products at the right price for its customers across Canada. This position is a fantastic opportunity for those seeking administration jobs in Toronto within a dynamic retail environment.

A significant part of this role involves leading the innovative Road Rated tire performance testing program. This program provides objective performance data, helping customers make informed decisions about the tires that best meet their driving needs, while also ensuring Canadian Tire's owned brand tires deliver strong performance value compared to national brands. You will provide strategic direction to Category Business Managers and support retail stores and cross-functional teams with essential business analytics and reports.

• Own and evolve the Tires and Wheels product strategy, translating customer needs, market trends, and competitive dynamics into clear assortment and pricing direction. Continuously evaluate category performance, customer behaviour, and external market signals to refine strategic priorities, balancing customer relevance, differentiation, and financial objectives.
• Provide leadership and direction to the Category Management team, offering day-to-day coaching and strategic guidance to ensure focus on high-impact initiatives. Foster a high-performance culture emphasizing analytical rigour, customer-centric thinking, and strong cross-functional collaboration.
• Lead assortment and pricing through Line Reviews, optimizing SKU-level decisions across Tires and Wheels. Establish strategic guardrails like price ladders and brand architecture to guide data-driven assortment changes that improve productivity, profitability, and customer relevance.
• Develop and govern the comprehensive pricing strategy for Tires and Wheels, aligning with brand positioning and financial goals. Leverage market price intelligence, competitive benchmarking, elasticity insights, and cost inputs to balance price competitiveness and margin performance.
• Set the vision and roadmap for the Road Rated tire testing program, ensuring it delivers meaningful differentiation and credible performance insights. Align testing outputs to support assortment decisions, Owned Brand development, and clear customer communication.
• Drive continuous improvement across processes, tools, reports, and ways of working within category management, enhancing efficiency, accuracy, and decision quality.

Qualifications

To excel in this Product Manager role, Canadian Tire is looking for individuals who bring a blend of strategic thinking, leadership, and analytical prowess. This position offers a challenging yet rewarding environment for professionals looking to advance their Canadian Tire careers in Toronto.

• A strong track record of delivering results through product, assortment, or category leadership.
• Proven people leadership skills with experience coaching and developing high-performing teams.
• Strategic and analytical mindset with the ability to translate data into action.
• Ability to influence cross-functional stakeholders and vendor partners.
• Strong problem-solving capabilities and comfort operating in ambiguity.
• Post-secondary education or equivalent work experience.
• Experience with analytics, modelling, and data visualization tools.
• Working knowledge of the automotive industry, specifically Tires and Wheels, is an asset.

The team

Join Canadian Tire Corporation, one of Canada’s most admired and trusted companies, known for its extensive network of over 1,600 retail locations and more than 90 Owned Brands. This role is part of a team that dreams big and works together to innovate with purpose, investing in new technologies and products to drive the company forward. At Canadian Tire, you'll find a culture where outcomes drive success, inclusion is a must, and personal responsibility is valued. The organization is committed to fostering an environment where belonging thrives, and diversity, inclusion, and equity are infused into everything they do. This is an exciting time to join Canadian Tire and contribute to making life in Canada better.

Perks and benefits

Canadian Tire values its employees and offers a comprehensive package designed to support your well-being, career growth, and financial future. This Product Manager role in Toronto comes with a competitive salary and a range of benefits.

• Comprehensive benefits and retirement programs.
• Performance incentives.
• Continuing Education Programs.
• Other perks to support your well-being.
• Career growth opportunities and product discounts.
• Mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families.
• Store discounts, supported learning through the Triangle Learning Academy, and Canadian Tire Profit Sharing for eligible employees.

The broadband salary range for this position is $81,000 – $131,000 CAD. The typical hiring range is between $100,000 and $120,000 CAD, with final salary decisions dependent on factors such as experience, industry benchmarks, and internal equity.