Marketing Operations Analyst - D2L, Canada

Your impact

As a Marketing Operations Analyst at D2L, you operate as a business owner, administrator, and super user of the systems powering our marketing and revenue engine. You turn strategy into scalable, measurable processes while helping us leverage AI-enabled ways of working.

• Serve as a non-IT business owner and administrator of Salesforce and Pardot in Marketing Operations
• Own or act as super user and champion for other marketing and GTM platforms as assigned, including 6sense, Sendoso, Clay, Qualified, Salesloft, and future tools
• Manage user access, permissions, licensing, and onboarding/offboarding where business-owned
• Manage day-to-day configuration, such as fields, flows, reports, dashboards, and automation rules, within agreed governance boundaries
• Partner with IT on enhancements, integrations, and larger projects by defining business requirements, prioritizing requests, supporting testing, and driving adoption
• Troubleshoot sync errors and data discrepancies between platforms, escalating to IT or vendors as needed
• Monitor vendor releases and roadmaps, and provide input on renewals and vendor relationships
• Maintain documentation of system configurations, processes, and business rules
• Create, train and maintain AI-Agents and AI-Skills to support the use of AI within the revenue tech stack
• Act as a trusted advisor to the marketing organization on how to use our systems effectively to execute and measure programs
• Bring business insights, performance trends, and best practices to inform how campaigns and programs are planned and run
• Support campaign teams with guidance on campaign taxonomy, naming conventions, Salesforce campaign structure, tracking, and attribution
• Help ensure programs are set up in a way that is measurable, compliant, and consistent with email deliverability and list hygiene standards
• Help maintain and optimize lead scoring, routing, and lifecycle stage definitions with Sales, Marketing, and RevOps
• Support MQL-to-SQL handoff processes and SLAs, and monitor funnel conversion and velocity
• Support ABM, intent-driven, and engagement programs using the tools in our stack
• Drive data governance for marketing data, including deduplication, normalization, enrichment, and field standards
• Build and maintain dashboards and reports on pipeline contribution, campaign performance, funnel health, and attribution

What you'll bring

We are looking for someone with strong analytical skills, systems thinking, and an ownership mindset who can bridge the gap between marketing strategy and technical execution.

• 2-5 years of experience in Marketing Operations, Revenue Operations, or a closely related function
• Hands-on Salesforce admin experience, including objects, fields, flows, reports, dashboards, and campaign structure
• Hands-on experience with Pardot and/or Marketing Cloud automation, scoring, and integrations
• Working experience with, or demonstrable ability to quickly learn, marketing and sales technology platforms such as 6sense, Sendoso, Clay, Qualified, and Salesloft
• Strong understanding of the B2B demand generation funnel, lead lifecycle management, and attribution
• Experience translating business needs into clear requirements for IT or technical teams
• Proven ability to troubleshoot complex system and data issues
• Strong analytical and reporting skills
• Excellent communication skills, including explaining technical concepts to non-technical stakeholders and driving adoption
• Comfort with ambiguity and shifting priorities
• Salesforce Administrator and/or Pardot Specialist/Consultant certification preferred
• Acumen with Artificial Intelligence tools and operational workflows

Who you'll work with

In this role, you will collaborate closely across multiple teams to support D2L's mission of transforming the way the world learns.

• Partner closely with Marketing, Sales, BDR, and IT to turn strategy into scalable, measurable processes
• Act as the internal champion for the platforms you own by training teams, creating documentation, and running office hours
• Collaborate with marketing program teams to provide guidance and troubleshooting support

What's on offer

D2L is dedicated to providing you with the tools to do the best work of your life through competitive compensation and comprehensive perks.

• Base salary range of $90,000 to $100,000 CAD, aligned to geographic location and industry competitiveness
• Additional total compensation benefits including a Wellness Subsidy, Equity Grants, and Variable Incentive
• Impactful work transforming the way the world learns
• Flexible work arrangements
• Learning and growth opportunities
• Tuition reimbursement of up to $4,000 CAD for continuing education through our SkillsWave Program
• 2 Paid Days off for SkillsWave-related activities like exams or final assignments
• Employee wellbeing access to mental health services, EFAP program, financial planning, and more
• Retirement planning
• 2 Paid Volunteer Days
• Competitive benefits package
• Home internet reimbursements
• Employee referral program
• Wellness reimbursement
• Employee recognition and social events
• Dog friendly office spaces at headquarters in Kitchener, Winnipeg, Vancouver, and Melbourne