Content Strategist - D2L, Kitchener

About this opportunity

D2L is a cloud company modernizing education and building the Future of Work. We are seeking a Content Strategist with a passion for localization and technical writing to join our team for a 12-month contract. This role is ideal for someone with a keen eye for detail, a talent for clear communication, and a desire to make a global impact. You will help craft and manage content strategies that are user-centric, culturally relevant, and technically accurate. This opportunity is based out of D2L's Kitchener office (hybrid) or within Canada (remote).

What you'll do

As a Content Strategist at D2L, your collaboration with cross-functional teams and focus on user experience will contribute significantly to the overall success of our products and customers. Your core responsibilities include:

• Plan and create multi-lingual content strategies in collaboration with cross-functional teams.
• Produce high-quality, persona-specific documentation that meets applicable writing and information architecture standards.
• Create accessible gifs and video tutorials to help end-users succeed in their daily tasks.
• Develop and follow style guide and writing guidelines to drive brand consistency.
• Develop, document, and refine standard operating procedures (SOPs) to drive efficiency.
• Work with cross-functional teams to understand product and documentation requirements.
• Manage release cycle tasks and assignments within set deadlines.
• Develop, conduct, and track usability tests with internal/external stakeholders.
• Analyze productivity metrics.
• Engage with internal and external stakeholders to address multi-lingual content gaps.
• Assist in developing and implementing content strategies for global audiences.
• Assist in developing and implementing the use of AI to enhance the documentation and process quality.
• Contribute to the creation and management of style guides, glossaries, and templates to ensure consistency across all content.
• Conduct content audits to identify gaps, redundancies, and opportunities for improvement.
• Collaborate with translators and regional teams to adapt content for different languages and cultures.
• Review and QA localized content to ensure accuracy and cultural relevance.
• Collaborate with translation vendors to maintain translation memories for consistency across regions.
• Write, edit, and organize technical content such as release notes, FAQs, help topics, blog posts, how-to video tutorials, and other media.
• Work closely with developers, product managers, and UX designers to ensure content meets technical and user requirements.
• Update and maintain documentation to reflect new features and user feedback.
• Work with cross-functional teams to align content with business objectives and user needs.
• Assist in presenting content strategies and findings to stakeholders.
• Provide input on content design and structure to enhance user experience.
• Use analytics tools to measure the effectiveness of localized and technical content.
• Gather feedback from users and stakeholders to refine and optimize content.
• Stay informed on industry trends and best practices in content strategy, localization, and technical writing.

Qualifications

Candidates applying for this technology career opportunity should possess the following qualifications and experience:

• Bachelor’s degree, technical writing certificate, or equivalent work experience
• Approximately 5 years total relevant experience
• Experience in using version control tools such as GitHub
• Experience working with XML-based documentation publishing software, such as MadCap Flare
• Familiarity with localization tools (e.g., SDL Trados, MemoQ), content and learning management systems (CMS and LMS)
• Understanding of SEO principles and analytics tools (e.g., Google Analytics)
• Knowledge of programming languages, such as XML, HTML, CSS, and JavaScript
• Excellent project management skills and attention to detail