Digital Marketing Specialist - Knix, Toronto

About the role

Knix is an award-winning intimate apparel and activewear brand that is re-inventing intimates for real life. As one of North America's fastest-growing intimate apparel brands, Knix empowers people everywhere to be unapologetically free through innovative products and an engaged community. Globally recognised as an innovator within the apparel space, Knix reaches millions of customers online and through retail locations, revolutionising the industry with best-in-class customer experience and products like Knix and Kt by Knix. This is an opportunity to join a purpose-driven and authentic career path.

We are seeking a Digital Marketing Specialist to join our dynamic marketing team in Toronto. This pivotal role is ideal for a digital marketer with a strong background in paid social media advertising, passionate about optimising campaigns to drive significant business growth. You will leverage an analytical mindset and a keen eye for creative strategy to understand how performance marketing directly contributes to customer acquisition for the Knix brand.

Responsibilities

• Execute and manage paid social campaigns across Meta, Pinterest, TikTok, and other emerging platforms.
• Analyze Creative Performance, identify trends, and make data-driven recommendations to improve ad effectiveness.
• Conduct daily optimization and budget checks to ensure campaigns are on track to meet performance goals.
• Assist in ad builds and ensure proper setup and execution across platforms.
• QA briefs from the Creative Team to ensure alignment with performance marketing goals and best practices.
• Perform ad quality assurance (QA) checks across platforms, ensuring accuracy and adherence to brand guidelines.
• Partner with internal teams, including Creative, Site, Data, and Finance, to ensure cross-functional alignment.
• Use analytics tools to assess campaign performance and identify areas for optimization.
• Stay updated on industry trends, platform updates, and best practices to drive continuous growth and innovation.

Who we're looking for

The ideal candidate for this Digital Marketing Specialist position thrives in a fast-paced environment, demonstrating a proactive and detail-oriented approach to digital marketing. You will be eager to collaborate with cross-functional teams to maximise impact, bringing your expertise in performance marketing and creative strategy to the forefront. While not strictly required, experience in the fashion or retail industry is a valuable asset.

• 4+ years of experience in digital marketing, specifically within paid social media advertising.
• Strong proficiency in Meta advertising, with experience in other paid social platforms (Pinterest, TikTok, YouTube, etc.).
• Experience working with Creative Teams to develop Creative Strategy.
• Excellent organizational and time-management skills.
• Ability to collaborate cross-functionally and effectively communicate findings to stakeholders.
• A self-starter with a proactive approach to problem-solving and campaign optimization.
• Experience in the fashion or retail industry is a plus.
• Knowledge of direct-response marketing strategies and attribution models (Last Click, Multi-Touch, etc.) is an asset.

Compensation & Care

At Knix, transparency guides our approach to compensation. The expected annual salary for this Digital Marketing Specialist role is $75,000-$95,000 CAD, reflecting a candidate developing new skills within the position. Your specific offer will be tailored to your unique experience and our team's current needs, with opportunities for increased salaries as proficiency and institutional knowledge grow.

We believe rewards should support your whole life, not just your work. That’s why we offer comprehensive benefits and care packages, ensuring our people feel respected and supported.

• 100% coverage of premiums for your health, dental, and Health Spending Account (HSA) through our benefits provider.
• Generous coverage for paramedical services, mental health support, and vision care.
• Access to Dialogue, an app for virtual coaching, therapy, and legal counselling.
• 3 Floater Days and 10 Sick Days every year.
• 4 extra paid days off attached to Victoria Day, Canada Day, Civic Holiday, and Labour Day.
• Paid Parental Leave plan, topping up salary to 80% for 24 weeks, available to birthing parents, partners, and parents via adoption or surrogacy.
• GRSP Match program (up to 3% match).
• $500 annual development budget.
• 50% discount on Knix products.