Social Media Consultant - Canadian Tire, Toronto

What you'll do

As a Social Media Consultant looking at Canadian Tire jobs Toronto, you will play a vital role in creating engaging content, analyzing performance, and supporting various internal teams. You will interact with influencers and key stakeholders while supporting the execution of social media strategies for Canadian Tire and HBC.

• Support the Social Media Assistant Manager in executing strategic plans for organic social content on both CTR and HBC social channels, collaborating with internal teams and agencies to build and execute the day-to-day content calendar including briefing, content review, production, and publishing.
• Support the Assistant Manager in ensuring smooth workflow and communication across the team and with internal and external agencies.
• Support with community management as needed, including monitoring comments and tags, engaging with user-generated content, and sharing relevant content.
• Assist in the creation and adaptation of content for social channels, including reactive opportunities and planning content for partnerships, promotions, and community impact initiatives.
• Occasionally attend photoshoots or events and create real-time, agile social content using tools like Canva, with some after-hours and weekend work required representing less than 10% of time.
• Collaborate cross-functionally with key partners such as sports partnerships, community impact teams, PR, Merchandising, Brand, and Customer Service.
• Lead performance analysis and reporting, helping to shape strategy, channel development, and organic content based on data-driven insights.

What you'll bring

To succeed in these Canadian Tire careers, applicants must demonstrate a strong foundation in digital marketing, a collaborative mindset, and the ability to interpret engagement metrics effectively.

• Bachelor's or Master's degree in marketing, communications, public relations, or equivalent training.
• 2-4 years work experience in Social Media.
• Strong attention to detail with the ability to track relevant metrics and identify insights.
• Ability to interpret analytics and digital customer engagement metrics to find opportunities.
• Customer-focused individual, with exceptional written and oral communication skills.
• Can work independently with the ability to work with tight deadlines and adapt to change.
• Ability to collaborate with cross-functional teams from across the organization including PR, Merchandising, Brand, Customer Service, and Community or Impact teams.
• Familiar with community management and social moderation.
• Knowledge of Social Media platforms and back-end execution.
• Content creation and best practices by platform.
• Experience with social media management programs such as Sprout Social and LinkTree.
• Experience with creative tools such as Canva and CapCut.
• Experience boosting posts or paid social media execution is considered an asset.

About the company

Canadian Tire Corporation, Limited is one of Canada's most admired and trusted companies. With more than 90 Owned Brands, over 1,600 retail locations, financial services, and market-leading merchandising strategies, CTC aims to make life in Canada better. The company fosters an inclusive environment where belonging thrives, supporting equity-seeking groups and valuing diverse backgrounds and perspectives.

Benefits

Canadian Tire offers competitive compensation packages and comprehensive perks designed to support employee well-being, growth, and long-term financial security.

• Competitive pay and performance incentives.
• Comprehensive benefits and retirement programs.
• Enhanced flex benefits program featuring mental health benefits of $5,000 per year for benefits-eligible employees and their families.
• Continuing Education Programs and supported learning through the Triangle Learning Academy.
• Canadian Tire Profit Sharing and retirement and savings programs for eligible employees.
• Store and product discounts.
• Career growth opportunities across a wide-ranging family of companies.
• Other perks to support total well-being, mental health tools, and resources for all employees.