Marketing Specialist - Canadian Tire, Laval

Position summary

For nearly 60 years, Sports Experts and its Atmosphere banner have been actively promoting sports and outdoor activities in Quebec by partnering with various organizations and offering a selection of top-brand products at competitive prices. With over 100 stores across the province, these banners provide a dynamic environment where staff are committed to meeting the needs of active families and outdoor enthusiasts.

Reporting to the Promotional and Go-to-Market Marketing Team Lead, the Marketing Specialist plays a key role within the marketing department. They will be primarily responsible for developing and deploying integrated 360 campaigns, in alignment with the marketing and media plans. Acting as the conductor of the campaigns assigned to them, they ensure coordination between internal teams and external partners, while aligning all marketing content across various channels to deliver a consistent and relevant customer experience.

What you'll do

Key responsibilities for this marketing position include driving campaigns and managing project deployment across digital and traditional channels:

• Develop and execute 360° conversion marketing campaigns for the Sports Experts and Atmosphere banners, ensuring consistent communication across all paid and organic marketing channels.
• Collaborate with the Go-to-Market Team Lead to define content strategy by media tactic and identify opportunities to optimize promotional communication in order to drive online and in-store sales.
• Act as project lead for the deployment of integrated campaigns across all digital channels (paid and organic), including: writing briefs, adapting formats, drafting radio and TV scripts, and coordinating production and final delivery.
• Present campaign concepts during executive approval meetings and alignment sessions with internal teams (marketing, buying, operations, etc.).
• Write integrated campaign presentations and coordinate with all internal stakeholders to ensure strategic and operational alignment.
• Organize and lead campaign kick-off meetings with internal teams and external partners.
• Maintain up-to-date production and broadcast schedules for campaigns, ensuring smooth coordination among stakeholders.
• Optimize the customer experience across digital channels by ensuring a seamless, consistent, and high-performing journey.
• Manage production quotes for the campaigns assigned to them and track costs to ensure production stays within the allocated budget.
• Lead influencer collaboration projects as extensions of campaigns, ensuring alignment with the promotional message to amplify the reach and impact of the promotion.
• Develop post-mortems for their campaigns by consolidating data from the media agency and internal teams to identify key learnings.

What you'll bring

The ideal candidate brings the following qualifications, skills, and background to the marketing department:

• University degree in marketing, communications, or a related field.
• Minimum of 3 to 4 years of experience managing omnichannel marketing campaigns (TV, web, radio, print).
• Excellent knowledge of traditional, digital, and social marketing channels.
• Ability to quickly adapt to change and work in an agile environment, with a strong solution-oriented mindset.
• Autonomy, strong organizational skills, and ability to manage multiple projects simultaneously.
• Creativity, initiative, and attention to detail in execution.
• Proficiency in Microsoft Office Suite (PowerPoint, Word, Excel).
• Excellent writing and presentation skills in both French and English.
• Bilingualism required (French and English, spoken and written).
• Ability to work under pressure in a dynamic environment.
• Experience in the retail sector (an asset).
• Strong interest in sports, physical activity, and the outdoors (an asset).

Compensation and perks

In addition to a competitive salary, Canadian Tire offers several benefits and programs to support your professional journey and well-being:

• Benefits and retirement programs
• Ongoing training programs
• Additional perks to support your well-being
• Career growth opportunities and product discounts