Paid Media Specialist - D2L, Canada

AI Summary

D2L is actively seeking a Paid Media Specialist in Canada to join their performance marketing team. This role involves hands-on execution and optimisation of digital marketing campaigns across global regions. Key duties include supporting paid search and social media initiatives, along with ABM efforts. Ideal candidates will possess knowledge of digital marketing tactics, specifically Paid Search and Paid Social channels like Google Ads and LinkedIn Ads, and be eager to expand their professional experience.

About the Paid Media Specialist Role at D2L

As a Paid Media Specialist at D2L, you will play a crucial role within the in-house paid media team, directly contributing to digital marketing efforts across North American, EMEA, APAC, and LATAM regions. This is a highly practical position where you will be expected to execute and optimise various paid media campaigns daily, providing essential support to channel strategists. You will assist in the creation and management of LinkedIn Ad campaigns for the B2B market and support the execution and optimisation of Paid Search (Google Ads) campaigns for both Canadian and international markets. This role offers an excellent opportunity for a new starter in digital marketing to significantly expand their knowledge and experience in a dynamic environment, contributing to D2L's mission to transform learning globally. Your impact will extend to supporting ABM marketing display campaigns and partnering with creative teams to develop assets for performance marketing initiatives, ensuring all campaigns achieve their objectives.

Key Qualifications and Performance Expectations

To excel in this D2L job, candidates should bring a foundational knowledge of Digital Marketing tactics and channels, with specific experience or understanding of Paid Search and/or Paid Social channels, including Google Ads and LinkedIn Ads. While not strictly required, previous experience working in SaaS and/or B2B verticals is preferred, as is familiarity with tracking technologies such as Google Tag Manager and Google Analytics. The successful applicant will demonstrate strong organisational and project management skills, coupled with an ability to build positive relationships with both external partners and internal cross-functional stakeholders. This role demands a proven team player who is flexible, adaptable, and capable of managing multiple projects simultaneously within a fast-paced, deadline-driven environment. Strong analytical and research skills, alongside meticulous attention to detail, are essential for reporting success metrics and providing insightful recommendations on campaign performance. D2L careers offer a supportive environment for growth, encouraging applications even if you don't meet every single qualification.

Life and Career Development at D2L

D2L is a cloud company dedicated to modernising education and shaping the Future of Work, offering impactful D2L jobs that transform how the world learns. This Paid Media Specialist position provides the flexibility to work from a home office anywhere within Canada or from vibrant office spaces in Kitchener, Toronto, Winnipeg, or Vancouver. D2L is committed to fostering a diverse and inclusive environment, valuing continuous learning and development. Employees benefit from flexible work arrangements, learning and growth opportunities, and tuition reimbursement through the SkillsWave Program. Beyond competitive compensation, D2L offers a comprehensive benefits package, including a wellness subsidy, equity grants, and variable incentives. Joining D2L means becoming part of a team that prioritises employee wellbeing, offers paid volunteer days, and provides a supportive culture where your experience and contributions are highly valued. Explore D2L careers and discover how you can help improve human potential globally.