Product Marketing Manager - D2L, Remote Canada

About this opportunity

D2L is a cloud company dedicated to modernizing education and shaping the Future of Work. For 25 years, D2L has been at the forefront of transforming teaching and learning models, providing next-generation learning environments and solutions that engage and inspire learners globally. Their platform is designed to be easy, flexible, and smart, delivering improved retention, engagement, satisfaction, and results for students across schools, campuses, and companies.

This is a unique opportunity to join D2L’s product marketing team as an experienced Product Marketing Manager. In this pivotal role, you will be instrumental in bringing new products, capabilities, and solutions to market. Your focus will be on developing and executing comprehensive go-to-market strategies, crafting differentiated positioning and messaging, and providing essential support for product launches. This position specifically targets the Higher Education and K12 market segments.

The ideal candidate will possess a strong product marketing foundation and a genuine customer-first mindset. A practical understanding of how AI tools can enhance the speed, quality, and impact of marketing work is essential. You will leverage AI-enabled tools for market research, competitive analysis, messaging development, content creation, campaign planning, sales enablement, and performance insights, always applying strong judgment to ensure outputs are accurate, brand-aligned, and customer-ready.

Key duties

As a Product Marketing Manager, you will make an impact by leading and contributing to several critical areas:

• Drive Go-to-Market Strategy and Execution
• Develop and execute go-to-market plans for products, features, services, and market initiatives across D2L’s segments.
• Build a strong understanding of target markets, buyers, users, customer needs, and competitive dynamics.
• Use market research, customer feedback, data, competitive intelligence, and AI-assisted analysis to validate opportunities and inform product roadmap, packaging, pricing, positioning, and messaging.
• Create and maintain value proposition frameworks that connect buyer needs to D2L solutions and clearly communicate the unique value of our products.
• Be the voice of the market by translating customer and competitive insights into clear recommendations for Product, Sales, Marketing, and Customer Success.
• Support launch planning with clear audience definition, messaging, internal readiness, enablement, campaign inputs, and success metrics.

• Create Clear Positioning, Messaging, and Content
• Translate complex product capabilities, technical concepts, and AI-enabled features into clear, customer-focused narratives.
• Develop messaging frameworks, product narratives, persona-based messaging, campaign briefs, web copy, pitch decks, one-pagers, FAQs, demo guidance, and launch materials.
• Use AI tools to support content development, message exploration, research synthesis, editing, and versioning, while ensuring final materials are accurate, differentiated, and aligned to D2L’s brand and voice.
• Partner with Strategic Communications, Creative, Demand Generation, and Web teams to develop content that supports awareness, engagement, conversion, adoption, and advocacy.
• Support the development of customer stories, case studies, blogs, infographics, webinars, white papers, and thought leadership.

• Enable Sales and Customer-Facing Teams
• Create sales enablement tools that help customer-facing teams clearly communicate product value, differentiation, use cases, and business outcomes.
• Develop sales plays, battlecards, objection-handling guidance, talk tracks, product FAQs, competitive positioning, and customer-facing presentations.
• Use AI-assisted tools to identify enablement gaps, summarize field feedback, and improve the relevance and usability of sales materials.
• Partner with Sales, Customer Success, and Enablement to ensure teams are ready to sell, deliver, and support new products and capabilities.
• Gather ongoing feedback from internal teams to refine messaging, improve sales confidence, and strengthen go-to-market execution.

• Strengthen Market, Buyer, and Competitive Intelligence
• Monitor market trends, buyer needs, customer challenges, competitor positioning, and changes in learning technology, SaaS, AI, and education/workforce markets.
• Use AI tools to support competitive research, market scans, customer feedback analysis, and synthesis of large volumes of information.
• Identify opportunities to strengthen D2L’s differentiation and improve how we communicate value to customers, prospects, analysts, partners, and market influencers.
• Share insights with Product, Marketing, Sales, Customer Success, and leadership to help inform strategy and execution.

• Improve Performance Through Data and AI-Assisted Insights
• Develop dashboards and reports that deliver clear insight into product marketing activities, launch performance, campaign engagement, asset usage, and sales enablement effectiveness.
• Use analytics and AI-assisted synthesis to identify what is working, where messaging can improve, and how go-to-market efforts can be optimized.
• Measure the impact of product marketing on launch readiness, pipeline support, sales productivity, customer adoption, and market awareness.
• Continuously improve product marketing processes, tools, and deliverables to help the team work better, smarter, and faster.

Requirements

To succeed in this Product Marketing Manager role, you will bring the following qualifications and attributes:

• 3 to 5 years of product marketing experience, preferably in SaaS, education technology, learning technology, enterprise software, or a related B2B environment.
• Acumen with Artificial Intelligence tools.
• Proven experience positioning, messaging, and launching products across different customer segments, buyer types, or geographies.
• Ability to translate complex product, technical, or market concepts into clear, concise, and compelling customer-facing narratives.
• Strong understanding of go-to-market strategy, customer journeys, sales enablement, competitive positioning, and campaign support.
• Practical experience using AI tools to support research, content creation, analysis, productivity, or marketing workflows.
• Strong judgment in reviewing AI-assisted outputs for accuracy, quality, brand alignment, customer relevance, and responsible use.
• High-impact storytelling skills that connect customer challenges to product value and business outcomes.
• Strong presentation and communication skills, including the ability to communicate with senior stakeholders.
• Strong cross-functional collaboration skills and experience working with Product, Sales, Customer Success, Marketing, Creative, Communications, and Enablement teams.
• Excellent analytical, organizational, and project management skills.
• Ability to manage ambiguity, anticipate shifting priorities, and deliver high-quality work in a fast-paced environment.
• A growth mindset, curiosity about AI and emerging technologies, and a commitment to continuous learning and improvement.

Who you'll work with

As a Product Marketing Manager at D2L, you will thrive in a highly collaborative environment, partnering closely with a diverse range of internal teams. Your key collaborators will include Product Management, Sales, Customer Success, Demand Generation, Strategic Communications, Creative, and Enablement. This cross-functional teamwork is essential to effectively translate complex product value into clear, compelling narratives that resonate throughout the entire customer journey, from initial awareness and evaluation to adoption, expansion, and advocacy.