Posted: May 28, 2026
Aggregated from workday. View original posting at canadiantirecorporation.wd3.myworkdayjobs.com. Apply directly with the employer.
VP, Product & Digital Banking Strategy, Toronto is listed at Canadian Tire in Toronto, ON. The Beaver Board aggregates this opening from the employer's career page — apply using the button below to reach the official application. Browse more jobs at Canadian Tire.
This leadership position at Canadian Tire Bank (CTB) in Toronto is accountable for the oversight and strategic direction of CTB’s entire product portfolio, encompassing credit cards, retail banking, and insurance offerings. The successful candidate will drive customer acquisition and engagement strategies, alongside enhancing the customer experience across all digital channels. This is a crucial cross-functional role, requiring collaboration with various teams within the Bank and across Canadian Tire Corporation (CTC) to craft meaningful customer experiences that foster growth and profitability.
CTB’s core purpose is to deliver financial products and services that add value by boosting customer loyalty and engagement, thereby deepening relationships within CTC’s extensive retail and loyalty ecosystem. As a prominent leader in Retail Financial Services, CTB proudly serves approximately two million active customers and has been recognised by JD Power as a leading credit card provider in Canada.
The Vice President will own and execute the product strategy, including go-to-market initiatives and governance, overseeing the optimising of CTB’s credit card portfolio, retail banking business, and optional insurance products. This involves maintaining P&L ownership for product and customer performance, ensuring business case objectives are met in alignment with growth targets. A key aspect is aligning stakeholders across CTB, Retail businesses, and Triangle loyalty to jointly deliver products that maximises enterprise value, while acting as the first line of defence for internal processes and controls to ensure regulatory compliance.
The role also entails driving new customer acquisition by owning and delivering CTB’s acquisition strategy across Retail banners and digital channels. This includes identifying and unlocking new acquisition channels through retail integration, digital partnerships, and ecosystem-driven growth opportunities, operating cross-functionally to unify acquisition strategies. Furthermore, the Vice President will support customer lifecycle management by partnering with customer experience teams to oversee onboarding, engagement, and retention strategies, prioritising retail engagement and customer growth. This involves testing and learning new personalisation strategies leveraging a new marketing technology platform, ensuring customer objectives are met through strong partnerships, and managing regulatory compliance related to consumer preference.
Leading the digital customer experience end-to-end is critical, encompassing the launch of industry-leading features and experiences for CTB customers across owned and enterprise digital assets. This involves defining and executing a product and customer service vision, roadmap, and backlog with a focus on growth and engagement, driving innovative solutions in digital channels towards an omni-channel customer servicing model based on Agentic AI infrastructure, and balancing speed, risk, and regulatory requirements. Finally, the role demands leading transformation and change across CTC by building strong relationships, being accountable for significant portions of CTB’s True North Strategy, creating Agentic/AI process workflows, and maintaining industry knowledge of market innovation in areas such as payment technology and Open Banking.
Candidates should possess deep experience in retail, product, and digital banking, coupled with a proven track record in developing banking strategies, business cases, and roadmaps. A strong external focus is essential, with the ability to synthesise trends and adapt quickly within the rapidly evolving financial services industry, including fintech, decentralised finance, Open Banking, and the metaverse. Financial acumen is crucial for developing fact-based business cases, alongside prior experience with the principles of design thinking and digital product delivery.
The role requires experience working effectively with agile teams and cross-functional partners, familiarity with banking technology systems, and comfort with emerging technology and banking trends. Knowledge of the payments industry and Canada’s payment modernisation program is highly valued. The ideal candidate will be a strong collaborator who is not afraid to speak up, possesses exceptional written and verbal communication skills, and is driven to achieve results with a customer and digital-first mindset. The ability to influence without direct authority and comfort with ambiguity are also key attributes for success in this dynamic environment.
At Canadian Tire Services Limited / Canadian Tire Bank, our mandate is to continuously create innovative and rewarding financial solutions for our valued customers. Our expanding suite of products and services reflects the dynamic contributions of our employees, with our success driven by a clear vision, loyal customers, and our capacity to build teams that mirror the diverse customers and communities we serve across Canada. We are deeply committed to fostering an environment where belonging thrives, and diversity, inclusion, and equity are embedded in every aspect of our operations.
We believe in cultivating an organisational culture where individuals are consistently treated with dignity, respecting their religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. Our collective purpose is to help make life in Canada better. We uphold the core value that inclusion is paramount and welcome candidates from equity-seeking groups, including those who identify as racialised, Indigenous, 2SLGBTQIA+, women, and people with disabilities. Accommodations will be provided throughout the application and interview process as needed to ensure all applicants can participate fully.
