VP Partnerships - Later, Vancouver

The opportunity

Later is seeking a dynamic Vice President of Partnerships to accelerate our enterprise growth. This strategic sales role will unlock new revenue, deepen enterprise relationships, and position Later as the partner of choice for the world’s leading brands and agencies. You will represent Later at the highest levels, build scalable partnership frameworks, and directly influence our company’s trajectory in the creator economy.

As a trusted influencer marketing platform backed by a decade of proprietary data and billions of social interactions, Later bridges creativity and performance for enterprise brands like Nike, Wayfair, Unilever, and Southwest Airlines. This role collaborates closely with executive leadership, product, marketing, and operations.

Day-to-day

Your responsibilities across strategy, execution, collaboration, and research include the following:

• Identify and prioritize new market opportunities across enterprise brands and agency ecosystems.
• Translate industry and customer insights into strategies that ensure Later’s offering remains innovative and differentiated.
• Build and manage a high-value pipeline of enterprise prospects, driving substantial net new revenue.
• Lead complex enterprise negotiations, structuring deals that deliver measurable impact for clients and scalable value for Later.
• Partner with product and marketing to ensure solutions meet evolving enterprise needs in influencer marketing, branded content, and measurement.
• Establish scalable sales processes that optimize velocity and strengthen partner satisfaction.
• Act as a senior cross-functional leader, aligning partnership goals with broader business strategy.
• Build trusted relationships with senior decision-makers at global brands, agencies, and platform partners.
• Represent Later externally at conferences, industry forums, and key client engagements as a thought leader and brand ambassador.
• Partner closely with internal teams to ensure seamless delivery of enterprise solutions.
• Conduct competitive and market analyses to identify gaps and opportunities.
• Implement data-driven decision-making, leveraging insights to continuously refine strategy and execution.
• Stay ahead of emerging creator economy trends, evolving Later’s enterprise positioning accordingly.

Qualifications

To be successful in this role, candidates should bring the following background and expertise:

• 10+ years of progressive leadership in enterprise sales, partnerships, or business development, ideally within SaaS, martech, or creator economy businesses.
• Proven success in negotiating and closing large, complex enterprise deals with brands and agencies.
• Deep expertise in the creator economy, social media, and influencer marketing, with strong industry relationships.
• Track record of scaling partnership or enterprise sales teams and building repeatable processes.
• Exceptional executive relationship-building and negotiation skills.
• Proficiency with CRM and analytics tools (e.g., Salesforce) to drive strategy and decision-making.
• Bachelor’s degree required; MBA or advanced degree is an asset.