Sr. Content Designer - Rogers, Toronto

About the role

As a Sr. Content Designer at Rogers, you will join a dedicated Technology team focused on connecting Canadians. This pivotal role involves collaborating closely with marketing, product, UX, and digital analytics teams to create user-centred content for various customer-facing and internal digital platforms, including websites and mobile applications. From initial concept through to final execution, your expertise will ensure that all content not only reflects the Rogers brand but also effectively supports customer journeys and achieves measurable business outcomes. If you are a creative problem-solver passionate about storytelling and meticulous in your approach, this opportunity is ideal for you.

Responsibilities

In this dynamic role, your contributions will span several key areas, driving the creation and optimization of engaging digital experiences for millions of Canadians.

• Craft and implement engaging, user-first digital content that aligns with Rogers’ business objectives and brand guidelines.
• Design and produce content for a variety of platforms, including websites, mobile apps, chatbots, and internal applications.
• Collaborate with cross-functional teams (marketing, UX, product, analytics) to develop content that supports user journeys and enhances customer experiences.
• Grow the Digital Content practice through the development of guidelines, libraries, and content patterns.

• Write, edit, and optimize content for clarity, consistency, and accessibility.
• Ensure all content is SEO-friendly, accessible (AODA-compliant), and aligned with UX best practices.
• Support personalization efforts by working with the Personalization and Optimization team to create content variations for A/B testing, multivariate testing, and content experiments.
• Use analytics insights and data-driven recommendations to continuously improve content relevance, engagement, and conversion rates.

• Manage content production timelines, ensuring content is delivered on time and to a high standard of quality.
• Coordinate with external partners, including design agencies and freelancers, to scale content production as needed.
• Maintain content calendars and schedules to ensure timely delivery for digital campaigns, product launches, and ongoing updates.

• Use tools like Google Analytics, Adobe Analytics, and content management system (CMS) dashboards to track content performance and engagement.
• Create performance reports and present actionable insights to stakeholders, offering recommendations for content improvements.

• Stay up to date on digital content trends, emerging platforms, and industry best practices.
• Test new content formats, interactive experiences, and visual storytelling methods to ensure Rogers’ content remains fresh, relevant, and impactful.

What you'll bring

To excel in this Sr. Content Designer role, you will possess a blend of technical proficiency, creative talent, and collaborative spirit, enabling you to deliver exceptional digital content experiences.

• Proficiency in content management systems (CMS) and work management tools (Jira, Trello, Asana, etc.).
• Hands-on experience with analytics tools (Google Analytics, Adobe Analytics) to measure and optimize content performance.
• Experience with design software (Adobe Creative Suite, Figma, or similar) to collaborate with UX designers on visual content development.
• Bachelor’s degree in Marketing, Communications, Journalism, Design, or a related field.
• 2+ years of experience as a digital content designer, content strategist, UX writer, or similar role.
• Experience in the retail and telecommunications industry is an asset, with an understanding of eCommerce and service journey analytics considered a bonus.
• Proven ability to create content that is clear, engaging, and on-brand across multiple digital platforms.
• Knowledge of SEO best practices and accessibility standards (AODA compliance).
• Strong writing, editing, and communication skills with a passion for delivering excellent user experiences.
• Ability to manage multiple projects with tight deadlines in a fast-paced, dynamic environment.
• A creative mindset with a problem-solving approach to content design.
• Strong interpersonal skills with the ability to build relationships and collaborate with cross-functional teams.
• Attention to detail and a commitment to continuous improvement.

About the employer

At Rogers, our Technology team is driven by the goal of connecting Canadians to the people and things that matter most. We are proud to support 30 million Canadians each month by managing a robust portfolio that champions leading-edge technology and expands connectivity from coast to coast. Joining Rogers means becoming part of an organization that values its people and fosters a culture of growth, collaboration, and industry-leading performance.

Rogers believes in investing in its employees, offering a wide range of resources, growth opportunities, discounts, and perks. We are committed to diversity and inclusion, with employee resource groups supporting equity-deserving groups, ensuring everyone feels they belong and can bring their whole selves to work. Corporate employees are expected to work onsite to strengthen our culture and drive performance.

• Competitive salary & annual bonus
• Competitive & flexible health and dental benefits, pension plan, RRSP, TFSA, and Stock matching programs.
• Discounts: Enjoy up to 50% off Rogers Services and Blue Jays Tickets, 25% off TSC items, and a 20% discount on all wireless accessories sold in Rogers stores.
• Paid time off for volunteering
• Company matching contributions to charities you support

• My Path: self-driven career development program
• Rogers First: priority in applying to internal roles of interest

• Homewood employee & family assistance program
• Cognitive Behavioural Therapy (CBT) & Virtual therapy sessions
• Low or no-cost fitness membership.