Senior Copywriter & Editor, Toronto, ON

About the Role

If you are passionate about shaping brand voice, elevating brands through compelling copy, and delivering purpose-driven work with precision, this role is for you. Canadian Tire is seeking a Senior Copywriter and Editor to join our In-House Content and Creative team. We are looking for a creative copy professional who offers editorial rigour, a keen instinct for brand storytelling, and a clear vision for exceptional retail and e-commerce copy. Reporting to the Manager, Creative Copy and Content, you will help define, refine, and champion our tone of voice across brand campaigns and e-commerce experiences. You will collaborate closely with writers, designers, marketers, and channel teams to ensure every word is clear, consistent, compelling, and unmistakably on brand. You will also communicate with confidence, translating editorial decisions into crisp, constructive direction that advances the work. As a strong copywriter, you understand effective messaging, whether you wrote it, curated it, or adapted it from AI. This role combines hands-on writing with editorial leadership and governance, ideal for someone who values detail, understands brand system scalability, and can guide projects from brief to final execution efficiently.