Manager, Digital Analytics Implementation - Scotiabank, Toronto

AI Summary

This role is for a Manager, Digital Analytics Implementation Specialist at Scotiabank in Toronto, Ontario. The specialist will play a vital role supporting analytics across Global Wealth Management digital platforms. Key duties include managing analytics tagging, measurement setup, and maintaining data quality for wealth client experiences across web and mobile. Top requirements include a Bachelor's degree or equivalent practical experience, along with over two years of hands-on experience with HTML, CSS, JavaScript, and Adobe Analytics implementation using Adobe Launch/Tags.

About the Opportunity

Scotiabank is seeking a dedicated Manager, Digital Analytics Implementation Specialist to join their purpose-driven team in Toronto. This pivotal position supports analytics across Global Wealth Management (GWM) digital platforms, focusing on enhancing client experiences. The role centres on analytics tagging, meticulous measurement setup, and maintaining robust data quality for wealth client interactions across both web and mobile platforms. The successful candidate will collaborate closely with GWM digital product teams, engineering, analytics partners, and data governance functions. This ensures the delivery of accurate, compliant, and actionable digital data, which is crucial for generating insights and driving continuous experience improvement across all digital touchpoints. This role operates at the intersection of digital delivery, sophisticated analytics, and critical Wealth business priorities, influencing digital measurement strategy for optimal client engagement.

Key Responsibilities and Technical Expertise

The Manager, Digital Analytics Implementation Specialist will partner closely with Global Wealth Management business and technology teams to influence digital measurement strategy for wealth client experiences. A core responsibility involves improving data governance, observability, and trust across various analytics platforms. This includes analyzing complex Wealth digital business requirements and translating them into clear, scalable analytics implementation specifications. The specialist will design, implement, and support digital analytics tagging solutions across diverse web and mobile platforms, acting as a subject matter expert on Adobe Analytics implementation within GWM digital ecosystems. Collaboration with frontend, backend, and mobile developers is essential to validate analytics data and ensure accurate, consistent measurement across client journeys. The role demands applying industry best practices to analytics solution design, testing, and deployment, ensuring all implementations meet stringent quality, security, privacy, and regulatory standards. Furthermore, the specialist will define and implement digital analytics tracking frameworks, deliver and maintain Adobe Analytics and Adobe Launch/Tags implementations, and support campaign and communication tracking requirements, including events, conversions, and attribution. Regular monitoring of data quality and traffic patterns, along with using tag auditing tools like ObservePoint, will proactively identify and troubleshoot implementation issues, recommending sustainable fixes.

Desired Skills and Professional Experience

To succeed in this role, candidates should possess a Bachelor’s degree in Computer Science, Computer Engineering, or a related technical discipline, or equivalent practical experience. Essential skills include over two years of hands-on experience with HTML, CSS, and JavaScript, coupled with more than two years of experience implementing Adobe Analytics using Adobe Launch/Tags. Configuring web and mobile analytics across complex digital platforms for over two years is also crucial. Strong experience in data validation, visualization, and dashboard development is required, along with familiarity with Adobe Experience Platform (AEP) Web SDK. The ability to communicate insights and implementation guidance clearly to both technical and non-technical audiences is paramount. Familiarity with Google Analytics implementation, Google Tag Manager, and GA4 is beneficial, as is exposure to Power BI or similar enterprise visualization tools. An understanding of SEO and digital discoverability concepts, alongside experience working in regulated financial services environments, will be considered a significant asset. The ideal candidate will demonstrate excellent written and verbal communication skills, the ability to manage multiple initiatives in parallel, strong attention to detail, and an analytical, structured, and solution-oriented mindset, thriving in fast-paced, evolving digital environments.