The Employee Communications team, a vital part of Canadian Tire Corporation’s (CTC) broader Communications group, is at the heart of the organisation. They collaborate across the entire business to keep corporate employees informed and connected to the company’s extensive efforts, from sustainability initiatives and new product launches to growth strategy. This team drives creative employee communications and engagement strategies, executing various campaigns that foster a culture of diversity, belonging, and inclusion, ensuring corporate employees remain engaged and proud to work at CTC.
This Advisor position reports directly to the Manager of Employee Communications. The role involves supporting the team’s Advisors and Senior Advisors, as well as client groups, in creating, delivering, and measuring communications campaigns that propel the business forward. The Employee Communications Advisor will contribute by developing fresh written and visual content that engages CTC’s employee audience in meaningful ways, helping to ensure employees have access to accurate, up-to-date, and easy-to-understand information efficiently and timely.
Key Responsibilities
The Advisor will create compelling written and visual content for distribution across multiple employee communication channels, ensuring alignment with CTC’s voice, strategic priorities, and visual identity. This role involves working closely with the team to support and execute various communications programmes, meticulously maintaining content quality, adherence to standards, and meeting deadlines.
Collaboration with the broader Employee Communications, Communications, and cross-functional teams across the enterprise is crucial to balance, integrate, and prioritise communications effectively. The Advisor will actively participate in creative idea generation to consistently elevate the work and reputation of the Employee Communications team. Additionally, responsibilities include providing sound advice to clients on communications best practices and managing ongoing reporting and analytics of campaigns and activities to measure effectiveness and inform future approaches to employee communications.
What You'll Bring
Candidates should be accountable, taking pride in their work and going the extra mile to ensure desired outcomes are achieved. A collaborative team player is sought, one who builds relationships easily across various stakeholder groups to advance initiatives. Creativity and courage are valued, particularly in navigating change and ambiguity to make bold, strategic moves in a rapidly evolving retail environment. The ideal candidate is action-oriented, comfortable taking calculated risks to better serve employees, customers, and the business, and is an outcome-focused critical thinker with the ability to analyse and visualise for continuous improvement.
Requirements include post-secondary education in Communications, Journalism, or another relevant degree or diploma. At least two years of progressive communications experience in a dedicated communications role, ideally within a retail or brand-driven organisation, is essential. Impeccable written communication skills and strong visual communication skills, ideally with experience creating infographics or animations, are also required. Superior organisation, time management, prioritisation, and proactive problem-solving abilities are crucial.
A proven track record for operating collaboratively and delivering measurable outcomes in a fast-paced, deadline-oriented, brand-centric environment is expected. Strong working knowledge of PowerPoint, Excel, SharePoint, Viva Engage (or a similar enterprise social media platform), and design programmes such as Canva and Photoshop are considered assets.
The typical hiring range for this position is between $23.00 and $37.00 CAD Hourly. Salary decisions are also dependent on other factors such as your experience, job-related knowledge, skills and competencies, market location, industry benchmarks, internal equity, and other role-specific requirements.
About Canadian Tire & Benefits
Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies, boasting over 90 Owned Brands, 1,700 retail locations, comprehensive financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. CTC dreams big and works collaboratively to innovate with purpose for customers at every level of the business, investing in new technologies and products, and doubling down on top talent to drive the company forward.
CTC offers competitive salaries and wages to its employees, alongside store discounts, supported learning through its Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programmes for eligible employees. As part of an enhanced flex benefits programme, mental health benefits of $5,000 per year are provided for benefits-eligible employees and their families, including total well-being and mental health tools and resources for all employees.
CTC is committed to fostering an environment where belonging thrives, and diversity, inclusion, and equity are infused into everything they do. They believe in building an organisational culture where people are consistently treated with dignity, while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. Accommodations are welcomed and encouraged for candidates from equity-seeking groups, such as people who identify as racialised, Indigenous, 2SLGBTQIA+, women, and people with disabilities, throughout the application and interview process.
