Influencer Marketing Coordinator - Later, Vancouver

Role overview

Later is seeking an Influencer Marketing Coordinator to join our Influencer Marketing Services team. In this role, you will support the execution of influencer campaigns for leading brands, ensuring that every campaign runs smoothly, delivers measurable impact, and strengthens Later’s reputation for best-in-class service. This is an opportunity to build deep expertise in influencer marketing, gain hands-on experience with the Later Influence platform, and contribute to campaigns that drive real business outcomes.

Your impact

Your responsibilities across strategy, technical execution, and team collaboration include the following items:

• Support the development of influencer campaign strategies, using data-driven insights to recommend talent, channels, and formats.
• Act as the voice of the influencer, sharing feedback that improves the creator experience and strengthens campaign performance.
• Build and execute influencer campaigns with precision from brief creation and sourcing to contracting, product fulfillment, and reporting.
• Manage influencer relationships during campaigns, ensuring they have the tools, guidance, and support needed to deliver quality content.
• Monitor campaign performance and provide timely reporting, surfacing insights and opportunities for optimization.
• Leverage internal project management tools to keep campaigns on track, documented, and measurable.
• Communicate proactively with internal and external stakeholders, ensuring clarity on campaign progress, performance, and next steps.
• Partner with Customer Success, Sales, and Product teams to ensure campaigns align with client goals and platform capabilities.
• Analyze campaign execution with a critical eye, providing recommendations that improve outcomes and efficiency.
• Stay sharp on industry trends and platform updates, evolving best practices and contributing to team playbooks.

Qualifications

To qualify for this position, applicants should bring the following background and skills:

• 1 to 2 years of experience in influencer marketing, digital campaigns, or client services.
• Agency or high-growth SaaS experience preferred.
• Proven ability to deliver in a customer-facing role with professionalism and confidence.
• Strong organizational and project management skills with attention to detail.
• Excellent relationship-building and communication skills with internal and external stakeholders.
• A passion for the creator economy, influencer innovation, and emerging social trends.