Influencer Marketing Account Manager - Later, Toronto

About the Role

Later, a leader in intelligent influencer marketing, is seeking a dedicated Account Manager to join their team in Toronto. This pivotal role involves acting as a trusted advisor and strategic partner to a diverse portfolio of influencer marketing clients. You will be instrumental in ensuring that campaigns not only deliver measurable ROI but also foster long-term value, leveraging Later's AI-powered platform and extensive data.

As an Account Manager, you will blend strategic consulting, expert campaign execution, and robust relationship management to help customers achieve their marketing goals. Internally, you will guide Coordinators and Co-Ops, mentor junior team members, and serve as the voice of the customer, directly influencing Later’s product and service roadmap. This is a high-impact opportunity at the core of the customer experience within Later.

Key Duties

In this dynamic Account Manager role, your responsibilities will span strategy, execution, team collaboration, and research, all focused on driving success for Later's influencer marketing clients.

• Own a portfolio of customer relationships from onboarding through renewal, ensuring adoption, satisfaction, and retention.
• Act as a trusted advisor by providing strategic recommendations that align influencer programs with customer business goals.
• Lead strategic business reviews (SBRs) and campaign wrap reports, delivering insights that shape future strategy.
• Oversee influencer campaign delivery from kickoff through reporting, ensuring content quality, on-time execution, and alignment to KPIs.
• Partner with customers on post-sale strategy, sharing best practices and actionable insights to optimize performance.
• Manage budgets, contracts, and deliverables with precision, providing transparent updates and proactive issue resolution.
• Project manage campaigns by delegating executional tasks to Coordinators/Co-Ops, while serving as a mentor and coach.
• Collaborate cross-functionally with Sales, Strategy, Research, and Product teams to deliver seamless client experiences.
• Represent the customer and influencer voice internally, escalating insights and feedback to shape platform and service improvements.
• Analyze campaign performance data to generate actionable insights for customers and internal teams.
• Identify risks and opportunities early, providing proactive solutions to drive stronger results.
• Contribute to evolving best practices as the influencer marketing industry and Later’s platform capabilities grow.

Who We're Looking For

Later is seeking a highly motivated and customer-centric individual with a proven track record in influencer marketing. The ideal candidate will possess a blend of strategic acumen, strong project management skills, and a collaborative spirit.

• 3–5+ years of experience in influencer marketing, campaign management, or social media; agency or paid media background preferred.
• Proven success acting as a strategic advisor, delivering recommendations that map to client business goals.
• Strong project management skills, with the ability to balance multiple accounts and priorities.
• Excellent communication, relationship management, and presentation skills.
• Analytical mindset, able to interpret data and translate insights into action.
• Experience mentoring or coaching junior team members.
• High integrity, empathy, and a strong customer-first mindset.
• Expertise with influencer or marketing platforms; ability to become an expert in the Later Influence™ platform.
• Driven by Impact: You deliver results that matter—prioritizing high-value work, meeting deadlines, and adapting quickly while keeping outcomes clear.
• Strategic & Customer-Centric: You anticipate risks and opportunities, connect decisions to long-term growth, and build trust through proactive insights.
• Curious & Growth-Oriented: You seek knowledge, ask sharp questions, and apply learnings fast—challenging the status quo with a mindset of improvement.
• Collaborative & Resilient: You thrive in change by staying resourceful, solution-focused, and positive—removing roadblocks, sharing insights, and keeping morale high.
• Accountable & Honest: You own your work, hold yourself and others to a high bar, and use transparent feedback to drive growth.
• Emotionally Intelligent: You build trust through empathy and collaboration, foster inclusion, and inspire others with grit, optimism, and integrity.

Why You'll Love It Here

Joining Later means becoming part of a company that values an inclusion-first mindset and is committed to building diverse teams. Later fosters an equitable workplace through unbiased hiring, pay, and promotion practices, ensuring a supportive and dynamic environment for all.

Later takes a market-based and data-driven approach to compensation, leveraging trusted third-party sources to determine market value based on function, level, geographic location, and scope. Compensation for this role is structured as On Target Earnings (OTE), with a transparent salary range provided. All permanent team members are eligible for various benefits plans as part of their overall compensation package.

Success at Later is clearly defined: customers view you as a trusted advisor driving measurable ROI, campaigns are delivered on time, on budget, and above expectations, and renewal/expansion rates exceed targets. You'll also contribute to Later being recognized for best-in-class client services in influencer marketing, making this a truly rewarding career path.