Director Next Best Action Product - RBC, Toronto

What you'll do

As Director, Next Best Action Product (NBA), reporting to the Senior Director, Platform and Program Delivery, you will have the opportunity to define and evolve our marketing technology ecosystem as a strategic enabler of our NBA strategy. You will build a mature, business-aligned operating model that scales across the organization while maintaining compliance and data-driven excellence, owning the strategic platform roadmap, prioritization framework, and investment decisions that drive measurable business outcomes.

• Build out capability maturity based on business priorities to ensure the marketing technology stack aligns with Next Best Action strategy, customer experience objectives, data governance standards, operational efficiency goals, and AI and automation maturity targets.
• Own the platform roadmap and prioritization framework, developing comprehensive annual and multi-year budgets with compelling business cases for new investments.
• Manage vendor relationships and drive channel enablement and integration initiatives that strengthen our martech ecosystem.
• Implement scalable martech capabilities, establish robust operating models and governance frameworks, and define best practices that enable data-driven, compliant marketing operations across the organization.
• Present strategic initiatives, technology recommendations, and investment proposals to senior leadership and executive stakeholders to drive alignment and secure buy-in.

What you'll bring

To succeed in this administration role at RBC, candidates must meet the following must-have qualifications and experience requirements:

• 5+ years of experience in marketing technology product management or martech platform leadership roles.
• Demonstrated expertise in marketing automation platforms and hands-on experience implementing or optimizing martech solutions.
• Proven track record in customer journey mapping, orchestration, and personalization strategy within complex organizational environments.
• Experience building and managing cross-functional teams, with strong stakeholder management and Agile delivery capabilities.
• Deep understanding of data governance, compliance requirements, and scalable operating models in marketing operations.
• Strong executive communication and presentation skills, with demonstrated ability to influence senior leadership through clear articulation of strategy and business impact.
• Experience developing technology roadmaps, prioritization frameworks, and business cases for technology investments.
• Familiarity with agentic workflows and AI/automation capabilities in marketing technology ecosystems (Nice to have).
• Background in Next Best Action (NBA) strategy or decisioning engine implementation (Nice to have).
• Knowledge of banking, financial services, or large enterprise marketing operations (Nice to have).
• Exposure to establishing governance frameworks and best practices across distributed marketing organizations (Nice to have).

The team

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. At RBC, we are guided by shared values of Client First, Integrity, Collaboration, Respect, and Excellence, and winning together as One RBC.

What's on offer

• Ability to make a difference and lasting impact.
• Work in a dynamic, collaborative, progressive, and high-performing team.
• Opportunities to do challenging work.