Director, Brand & Growth - Knix, Toronto

Key duties

This is a broad, hands-on leadership role for someone who knows how to build a brand and grow a business at the same time. You will own the day-to-day performance of MNTD while shaping how the brand shows up in the market across digital marketing, campaigns, retail, partnerships, storytelling, customer experience, and commercial planning.

• Develop and execute the annual brand and marketing strategy for MNTD, translating business goals into clear consumer-facing plans.
• Build integrated campaigns that create awareness, conversation and demand across paid, owned, earned and retail channels.
• Shape the stories MNTD tells around its products, consumer, innovation and brand point of view.
• Identify cultural moments, partnerships, collaborations, creators and brand opportunities that can introduce MNTD to new audiences.
• Build a consistent marketing calendar across product launches, campaigns, partnerships, promotions, retail moments and key brand milestones.
• Partner with creative teams, agencies and external talent to bring ideas to market quickly while maintaining a clear and differentiated brand identity.
• Develop a strong understanding of the MNTD customer and use consumer insights, performance data and cultural signals to guide decisions.
• Build an integrated growth plan that connects brand marketing, digital acquisition, retention, retail and partnerships.
• Understand the full customer journey from awareness through acquisition, conversion, retail engagement, retention and repeat purchase.
• Partner with internal eCommerce experts to continually improve site experience, merchandising, landing pages and conversion.
• Oversee email and SMS strategy, including campaigns, lifecycle marketing, segmentation and retention.
• Identify and test new channels, audiences, partnerships and growth opportunities while building a disciplined approach to measurement and learning.
• Balance short-term revenue opportunities with the longer-term work required to build brand awareness, customer demand and market presence.
• Use retail as a meaningful growth and brand-building channel, connecting physical experiences with digital marketing and broader commercial goals.
• Own the MNTD P&L and understand the levers driving revenue, gross margin, marketing investment and profitability.
• Build annual and quarterly commercial plans and regularly evaluate performance against them.
• Track the metrics that matter, including revenue, traffic, conversion, AOV, CAC, LTV, retention, retail performance, margin and marketing efficiency.
• Lead weekly and monthly business reviews, identifying what is working, where performance is off track and what actions need to happen next.
• Partner with finance, inventory, operations, retail and eCommerce teams on forecasting, demand planning, inventory and promotional decisions.
• Make thoughtful tradeoffs across brand investment, customer acquisition, retail growth, margin and near-term revenue.
• Build processes and operating rhythms that allow the business to move quickly without creating unnecessary complexity.
• Own the growth strategy across paid media, CRM, organic, retail, partnerships, creators and emerging acquisition channels.
• Act as the day-to-day leader for MNTD, connecting the work happening across marketing, eCommerce, retail, creative, growth, merchandising, operations and finance.
• Set clear priorities and keep teams focused on the initiatives with the greatest impact.
• Lead agency partners across media, creative, PR, partnerships and other external disciplines, including setting expectations, managing budgets and holding partners accountable for results.
• Manage internal team members as well as agencies, freelancers and external partners.
• Work closely with retail teams to develop launches, in-store moments, activations and customer experiences that build awareness and drive revenue.
• Identify when to leverage Knix shared capabilities and when MNTD needs a different or more entrepreneurial approach.
• Build the team and external partner network thoughtfully as the business grows.
• Stay close enough to the work to step in and execute when necessary. No task is too strategic or too tactical when it moves the business forward.

Skills and experience

The ideal candidate brings strong commercial instincts, a builder mentality, and comfort moving between strategy, management, and hands-on execution.

• 8+ years of experience across brand, growth, digital marketing, retail, eCommerce or general management, ideally within a consumer brand.
• A track record of building brands and driving commercial growth, not simply managing one marketing function.
• Deep understanding of digital marketing, including paid social, paid search, CRM, creators, content and customer acquisition.
• Meaningful retail experience, including understanding how physical retail contributes to brand building, customer acquisition, conversion and omnichannel growth.
• Experience developing integrated campaigns and brand stories that generate consumer excitement and translate into business results.
• Strong commercial instincts and experience owning or meaningfully managing a P&L, budget, revenue target or profitability goal.
• Experience managing agencies and external partners across media, creative, PR, partnerships or related disciplines.
• Strong understanding of eCommerce and the digital customer journey.
• Comfortable using data to make decisions while understanding that not every important brand decision can be reduced to a single performance metric.
• Experience operating in a fast-moving environment with limited resources, changing priorities and high expectations.
• A builder mentality with strong judgment and the ability to prioritize when everything feels important.
• Strong written, verbal and presentation skills.
• Experience in apparel, intimates, fashion, lifestyle or another consumer category (Nice to Have).
• Experience helping scale an early-stage or emerging brand (Nice to Have).
• Experience building teams or functions from the ground up (Nice to Have).
• Experience with collaborations, creators, PR or experiential marketing (Nice to Have).
• Experience working within a smaller brand that is supported by a larger parent organization (Nice to Have).

About the company

Knix is an award-winning intimate apparel and activewear brand that is re-inventing intimates for real life. Launched in 2013, we are one of the fastest-growing intimate apparel brands in North America and are globally recognized as an innovator within the apparel space. We reach over 3 million customers through our online stores, Knix retail locations across North America and channels such as wholesale and Amazon. We are revolutionizing the apparel industry with our best-in-class customer experience, innovative products and brands Knix, Kt by Knix, and Mntd.

Why you'll love it here

We believe rewards should support your whole life, not just your shift, offering comprehensive support for permanent full-time employees.

• 100% coverage of premiums for extended health and dental plans from your first day for permanent full-time employees.
• Mental health support through Employee Assistance Programs with Dialogue, offering virtual coaching, therapy, and counseling.
• Paid Parental Leave plan topping up salary to 80% for eligible permanent, full-time employees.
• RRSP matching program for permanent full-time team members.
• 50% discount on Knix products.