Content Video Strategist - UBC, Kelowna

The opportunity

The Content Video Strategist is responsible for the development, design, and implementation of video content strategy and related digital communications to support campus-wide initiatives at UBC's Okanagan campus. Working within University Relations, this role plans, coordinates, and implements a wide variety of video and digital media projects involving social media, advertising, web, and other digital channels to promote UBC's Okanagan campus.

At UBC, attracting and sustaining a diverse workforce is key to the successful pursuit of excellence in research, innovation, and learning. Employment equity helps achieve inclusion, brings rich diversity to the workplace, and creates the conditions for a rewarding career.

Requirements

• Undergraduate degree in a relevant discipline.
• Minimum of five years’ experience or the equivalent combination of education and experience.
• Willingness to respect diverse perspectives, including perspectives in conflict with one’s own.
• Demonstrates a commitment to enhancing one’s own awareness, knowledge, and skills related to equity, diversity, and inclusion.

Preferred qualifications include a relevant degree discipline in communications, journalism, film, media production, digital media, or marketing. Related experience encompasses video content development, filming, editing, producing, and digital storytelling, alongside advanced understanding of digital and social media platforms, Adobe Creative Suite, and professional video and audio equipment.

Key duties

• Leads the implementation and execution of video content initiatives and projects, recommending new approaches to engage audiences and reduce production timelines.
• Proactively develops relationships across the UBC Okanagan community and conducts research and interviews to identify and develop compelling story opportunities.
• Plans, develops, and produces video and related digital assets for social media and various communications and marketing channels within tight timelines.
• Develops video concepts, story outlines, scripts, interview questions, shot lists, storyboards, and other pre-production materials as required.
• Coordinates video content with campus-wide communications, ensuring integration across social media, advertising campaigns, websites, and media outreach.
• Plans, films, edits, and produces digital video content, coordinating schedules, locations, participants, and equipment.
• Operates video cameras and related production equipment, applying appropriate approaches to composition, lighting, and sound recording.
• Edits video and audio and incorporates graphics, titles, captions, music, photography, and animation.
• Conducts quality control to ensure completed video assets meet project requirements, accessibility standards, UBC brand standards, and channel specifications.
• Manages marketing and communications projects, edits for style and substance, and coordinates workflow with content providers and external service providers.

Who you'll work with

This position reports directly to the Digital Marketing Manager and works as an integral part of the University Relations team. The role interacts frequently with students, staff, and faculty across the university, collaborating with key partners, designers, content providers, and external service providers to deliver projects on time and within available resources.