This Associate Manager, Paid Social position at Canadian Tire Corporation, located in Toronto, Ontario, is a critical role supporting both brand and performance objectives across retail and eCommerce through the paid social growth channel. The Associate Manager will own day-to-day channel delivery, leading a dedicated pod to execute high-quality, performance-driven campaigns across key social platforms.
Responsibilities include ensuring consistent execution, reporting, and insights for paid social channel delivery quality. The role involves leading the paid social channel pod, managing priorities, workload balance, and campaign delivery, while also consulting on tactical strategy for integrated media plans. The Associate Manager will serve as a primary vendor relationship owner, driving alignment, performance, and partner satisfaction, and ensuring the team adheres to established processes and frameworks.
The successful candidate will lead and support performance-driven paid social campaigns in a retail environment, focusing on traffic, conversion, and revenue outcomes. This includes applying retail and omni-channel best practices to audience strategy, creative guidance, and optimisation. They will contribute to testing, optimisation, and applied learnings to improve channel performance over time, and develop, train, and certify talent within the in-house paid social team, mentoring members on platform execution, reporting, insights, and partner communication.
Key performance indicators for this role include ROAS, CPA, conversion rate, traffic quality, spend pacing, budget stewardship, delivery accuracy, quality and actionability of insights and optimisation recommendations, and the impact of test-and-learn initiatives. Accurate data capture, tagging, and measurement across paid social platforms and CTC digital properties are also crucial. Collaboration with cross-functional partners like Planning, Creative, and Analytics is essential for integrated campaign delivery and new initiatives.
What You'll Bring
Candidates should possess a Bachelor’s degree in Marketing, Business, Economics, Finance, or a related field. A minimum of five years of paid social experience is required, with agency experience preferred.
This role demands retail and/or eCommerce experience in running performance-focused paid social campaigns, along with hands-on expertise across Meta, TikTok, Snap, Reddit, and Pinterest. Expert proficiency in Google Analytics is also necessary.
Experience in leading or mentoring teams and owning vendor relationships is important. The ideal candidate will have a strong understanding of media buying, measurement, and reporting, coupled with the ability to operate effectively within a complex, cross-functional organisation.
Our Culture & Benefits
Canadian Tire Corporation is one of Canada’s most admired and trusted companies, with a vast network of owned brands, retail locations, financial services, and strong e-commerce capabilities. We are committed to innovating with purpose for our customers, investing in new technologies, and developing top talent. Our core values include being innovators and entrepreneurs, driven by outcomes, embracing inclusion, fostering strong teamwork, and taking personal responsibility.
We offer competitive salaries and wages, along with comprehensive benefits and retirement programs. Eligible employees can access performance incentives, continuing education programs through our Triangle Learning Academy, Canadian Tire Profit Sharing, and various savings programs. Our enhanced flex benefits program includes mental health benefits up to $5,000 per year for eligible employees and their families, alongside total well-being tools and resources for all employees. We also provide career growth opportunities and product discounts. The typical hiring range for this position is between $64,000.00 - $106,000.00 CAD Annually. Salary decisions are influenced by factors such as experience, job-related knowledge, skills, competencies, market location, industry benchmarks, internal equity, and other role-specific requirements.
Our commitment to Diversity, Inclusion, and Belonging means fostering an environment where dignity is consistently upheld, respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We encourage candidates from equity-seeking groups, including racialized individuals, Indigenous peoples, 2SLGBTQIA+ individuals, women, and people with disabilities, to apply. Accommodations will be provided throughout the application and interview process upon request to help meet individual needs.
