Sr. Specialist, Social Media & Community Strategy - Definity, Toronto

About this opportunity

Reporting to the Director of Content and Search, the Sr. Specialist, Social Media & Community Strategy is a key role within our Marketing and Communication team. You will be responsible for supporting Definity’s social media strategy to engage consumers, customers, and partners while actively managing our brand reputation. This position requires a professional who can champion social media governance and best practices across the company.

What you'll do

• Execute social media strategies to strengthen brand voice, visibility, and reputation.
• Plan, create, and publish engaging content across all social platforms.
• Manage day-to-day community engagement and listening, including responding to comments and identifying proactive opportunities.
• Align content and editorial calendars with colleagues across marketing, search optimization, web, public relations, and internal communication teams.
• Monitor industry trends, platform updates, and best practices to inform future content and channel strategy.
• Lead reporting and analysis of social performance to share insights and recommend optimizations.
• Ensure adherence to social media governance and collaborate across business units to maintain brand standards.

What you'll bring

• 5+ years of social media, project management, and marketing experience.
• Well versed in both traditional and digital social campaign development.
• Ability to balance quick timing while ensuring high quality of work.
• Strong attention to detail paired with a capacity for swift execution.
• A sense of hustle, with the ability to move quickly and iterate based on performance.
• Passion for connecting with consumers and bringing campaigns to life.

Compensation and perks

Definity provides a competitive compensation package and a supportive work environment. We value inclusion, diversity, and equity as essential components of our success.

• Salary range of $73,500 to $123,500.
• Hybrid work schedule.
• Company share ownership program and incentive plans.
• Pension and savings programs with company-matched RRSP contributions.
• Paid volunteer days and charitable donation matching.
• Educational resources, tuition assistance, and paid time off for exams.
• Wellness programs, recognition initiatives, and product discounts.