Sr Director RSM Marketing - Rogers, Toronto

Key duties

The Senior Director, Marketing acts as the portfolio marketing leader for Rogers Sports & Media, setting the integrated brand and go-to-market agenda across the Sportsnet portfolio, television and specialty brands, streaming products, and a network of 40+ radio stations.

• Grow audiences across linear, digital, audio, social, and streaming platforms by connecting priority content with defined audience segments.
• Accelerate DTC and OTT subscription growth by building integrated acquisition, onboarding, engagement, retention, and win-back programs.
• Maximize partner-distributed growth through joint marketing, merchandising, and promotional programs with BDU, connected-TV, device, and streaming partners.
• Protect and extend market leadership for Rogers Sports & Media brands through differentiated positioning and disciplined competitive response.
• Improve marketing effectiveness by establishing clear portfolio KPIs, measurement frameworks, and optimization routines.
• Build one high-performing portfolio team by creating a clear operating model, shared standards, and an inclusive performance culture.

Who we're looking for

The ideal candidate brings extensive senior expertise and an enterprise mindset to drive brand and audience growth across complex media platforms.

• Progressive senior marketing leadership experience (15+ years) in media, entertainment, sports, streaming, subscription, technology, or another complex consumer business.
• Demonstrated success leading a multi-brand or multi-product portfolio and translating business strategy into integrated marketing action.
• Strong understanding of the Canadian media environment, audience behaviour, sports fandom, broadcast marketing, and the evolving streaming ecosystem.
• Proven experience driving audience growth and subscription outcomes across DTC and partner-distributed channels.
• Expertise in brand strategy, portfolio management, audience segmentation, full-funnel marketing, performance media, CRM, and lifecycle marketing.
• Demonstrated ability to use brand, product, audience, and campaign analytics to make investment decisions and optimize performance.
• Experience leading sizable teams and developing next-generation marketing talent.
• Ability to lead through influence in a matrixed organization and build trusted relationships with senior executives, content leaders, product teams, partners, and agencies.
• Strong commercial acumen, including budget ownership, vendor management, prioritization, and resource allocation.
• Exceptional strategic thinking, communication, and executive presentation skills, paired with a bias for action and executional excellence.

About the employer

Rogers is committed to connecting Canadians through unique partnerships, a world-class network, and content Canadians love. Corporate team members enjoy a collaborative environment focused on making positive impacts on customers and communities, supported by an inclusive workplace where equity and core diversity help everyone feel like they belong.

What's on offer

Rogers believes in investing in its people and providing wide-ranging resources, growth opportunities, discounts, and perks to help you reach your potential.

• Competitive salary and annual bonus.
• Competitive and flexible health and dental benefits, pension plan, RRSP, TFSA, and stock matching programs.
• Discounts including up to 50% off Rogers services and Blue Jays tickets, 25% off TSC items, and a 20% discount on all wireless accessories sold in Rogers stores.
• Paid time off for volunteering.
• Company matching contributions to charities you support.
• Self-driven career development programs and Rogers First priority when applying to internal roles.
• Wellness programs including an Employee and Family Assistance Program, virtual healthcare, Cognitive Behavioural Therapy (CBT), and low- or no-cost fitness memberships.