Senior HR Digital Engagement Advisor - Metrolinx, Canada

About this opportunity

Metrolinx is connecting communities across the Greater Golden Horseshoe. Metrolinx operates GO Transit and UP Express, as well as the PRESTO fare payment system. We are also building new and improved rapid transit, including GO Expansion, Light Rail Transit routes, and major expansions to Toronto's subway system, to get people where they need to go, better, faster and easier. Metrolinx is an agency of the Government of Ontario.

At Metrolinx, equity, diversity and inclusion are essential to living our values of serving with passion, thinking forward and playing as a team.

Our Human Resources Operations Division is looking for a forward-thinking, inclusive Senior Advisor, HR Digital Engagement to shape employees' HR experience in a modern, digital-first environment. Reporting to Manager, HR Services, you will lead the strategy and evolution of HR's digital ecosystem, from intuitive intranet experiences to seamless self‑service content and knowledge resources, ensuring employees can easily find what they need, when they need it.

Responsibilities

• Establish the design, management and governance of frameworks that ensure HR digital properties are accurate, intuitive, integrated, and in support of HR's shift towards a modern, self service operating model.
• Establish and maintain quality standards for digital content, ensuring consistency, clarity, and alignment with organizational messaging and branding.
• Develop, create, and govern HR digital communications, including articles, announcements, emails, guides, and multimedia content for digital platforms, embedding change principles directly in digital models.
• Ensure HR digital resources and knowledge libraries are structured and maintained in a way that supports future AI integration, such as chatbot functionality and automated employee support tools.
• Champion a user-centric, experience design approach to HR digital resources, gathering feedback throughout the employee lifecycle, and from usage data to inform ongoing improvements.
• Drive adoption and engagement with HR digital platforms, promoting a positive and seamless employee experience.
• Enable HR's evolution to a digital, self‑service ecosystem by leading change management strategies that prioritize employee experience, usability, and adoption of HR platforms, tools, and workflows across the employee lifecycle.
• Partner with HR product owners, Executive Offices, and Enterprise Communications to align digital enablement initiatives with enterprise change agendas.
• Monitor and analyze usage metrics, engagement levels, and feedback to measure the effectiveness of digital communications and resources.
• Provide recommendations for enhancements based on data-driven insights and best practices in digital communications and employee experience.
• Build collaborative relationships with HR stakeholders, subject matter experts, and internal communications partners to ensure high-quality, relevant content.
• Influence and guide others in the division (without direct reports) to contribute to and uphold digital communications standards.

Who we're looking for

• Completion of a diploma in Human Resources Management, Communications, Web Design, Digital Media, Information Technology, or a related field – or a combination of education, training and experience deemed equivalent.
• Experience with SharePoint, including creating, maintaining, and managing sites, content, document libraries, and information architecture.
• Experience with online communication tools (SharePoint, MailChimp, Survey Monkey, Slido etc.).
• Demonstrated experience in communications and media relations including the administration and communication of informational, promotional, and public relations material.
• Leading transformational change, risk management, issues management and assessment initiatives to adapt to new or changing requirements.
• Project coordination skills to develop, produce, and deliver a wide range of communications products and events.
• Research and analytical skills to identify complex stakeholder relations issues and issues management initiatives, and recommend solutions.
• Skilled in developing, curating, and managing digital content that aligns with organizational standards and branding.
• Proficiency in analyzing usage metrics, engagement data, and employee feedback to measure effectiveness and inform continuous improvement of digital resources.
• Ability to structure and tag digital resources for future AI integration, ensuring content is machine-readable and easily retrievable.

About the company

Metrolinx is committed to helping our leaders achieve their goals through continuous learning, professional development, and support. As an equal opportunity employer committed to a diverse and inclusive workforce, Metrolinx encourages applications from members of equity-deserving communities.