Regional Marketing Manager - Canadian Tire, Laval

Role overview

The Regional Marketing and Social Media Manager is responsible for supporting and enabling key Dealer committees through strategic planning, advertising development, and execution of merchandising initiatives. This role plays a critical part in driving promotional effectiveness, budget discipline, and results tracking across Quebec, while acting as a key liaison between merchants, suppliers, and internal stakeholders. To be effective, the Merchandising Manager must demonstrate a solid grasp of day‑to‑day store operations and their practical realities.

Responsibilities

Committee support:

• Provide ongoing support to the Quebec committees including Advertising, Automotive and FMA.
• Prepare agendas, presentations, and material for provincial meetings and committee discussions.
• Act as a central point of contact between committees and corporate partners.

Advertising & Promotional support:

• Lead regional planning for merchandising, advertising, and promotional initiatives across Quebec with Dealers and Corporate partners ensuring business objectives alignment.
• Lead execution and deployment of local advertising and promotions. Continuously innovate to find new ways to reach our customers to drive sales.
• Liaise with national advertising team, to ensure regional initiatives complement national plans and align with Quebec market needs
• Support the FMA Committee in the implementation of large‑scale commercial opportunities, working closely with merchants and suppliers.

Budget & Performance Management:

• Negotiate local advertising and promotional programs with vendors to maximize return on investment.
• Track, analyze, and present performance results to committees and stakeholders, ensuring clear visibility on outcomes and ROI.

Communication:

• Communicate major commercial opportunities to Quebec Dealers on behalf of the CCMQ.

Who we're looking for

• Experience in merchandising, marketing, advertising, and retail operations
• Experience developing and implementing targeted social media campaigns designed to reach Quebec customers, leveraging platforms such as Facebook, Instagram, and TikTok to showcase promotions and drive store traffic.
• Experience collaborating with influencers and content creators to amplify brand messaging and engage new audiences, ensuring strategies resonate with local market preferences.
• Use of analytics tools to track social media performance, reporting results to committees and stakeholders to demonstrate impact and inform future initiatives.
• Proven ability to collaborate with Dealers, suppliers, and cross‑functional teams
• Experience in a committee environment
• Bilingual (French & English) required
• Strong planning, coordination, and organizational skills
• Analytical mindset with experience tracking and reporting results

What's on offer

• Competitive pay
• Comprehensive benefits and retirement programs
• Performance incentives
• Continuing Education Programs
• Other perks to support your well-being
• Career growth opportunities and product discounts