Digital Marketing Intern - Definity, Toronto

The opportunity

If you are looking for Definity jobs in Toronto that offer rewarding work and real-life experience, this Winter 2027 co-op placement is an ideal starting point. Reporting to the Director, Content and Search Strategy, you will play a key role in supporting the execution of integrated marketing campaigns across social media, email, web, and paid channels. You will gain hands-on experience creating engaging digital content, conducting market and audience research, and contributing to marketing strategies that drive brand awareness and engagement. You will develop a strong understanding of digital marketing operations, including content creation, social media management, SEO, email marketing, web analytics, and campaign performance measurement, while collaborating with cross-functional teams to deliver impactful marketing initiatives and projects.

Definity is the parent company to some of Canada's most long-standing and innovative insurance brands, including Economical Insurance, Sonnet Insurance, Family Insurance Solutions, and Petline Insurance. Definity offers a flexible, hybrid work experience where employees work from the office and virtually depending on project needs.

Day-to-day

• Support the execution of digital marketing campaigns across social media, email, web, and paid channels.
• Create engaging digital content, including social media posts, blog articles, email communications, and website copy that aligns with brand standards and campaign objectives.
• Conduct market, audience, and competitor research to identify trends, insights, and opportunities that inform marketing strategies and content development.
• Collaborate with cross-functional teams to update website content, support SEO initiatives, and contribute to the successful delivery of marketing projects and events.

Requirements

• Currently enrolled in a college or university program in Marketing, Communications, Digital Media, Business, or a related field.
• Strong written and verbal communication skills, with the ability to create clear, engaging content for diverse audiences.
• Familiarity with social media platforms such as LinkedIn, Instagram, Facebook, TikTok, and X, including an understanding of social media best practices and trends.
• Basic knowledge of digital marketing concepts, including content marketing, email marketing, SEO, web analytics, and paid advertising.
• Experience using Microsoft 365 applications (Excel, PowerPoint, Word) and a willingness to learn marketing and analytics tools such as Google Analytics, HubSpot, or Adobe Analytics.
• Strong organizational skills with the ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment.
• Analytical mindset with an interest in interpreting data and translating insights into recommendations and actions.
• Collaborative team player who demonstrates initiative, creativity, and attention to detail.
• Experience creating content for personal, academic, volunteer, or professional projects is considered an asset.
• Passion for digital marketing, emerging technologies, and staying current with industry trends.