Chief Revenue Officer - MEDFAR Clinical Solutions, Montreal

Chief Revenue Officer: Driving Growth for MEDFAR Clinical Solutions in Canadian Healthcare

As MEDFAR Clinical Solutions' inaugural Chief Revenue Officer, you will be the architect and owner of the entire revenue engine. This pivotal executive leadership role, reporting directly to the CEO, encompasses Sales, Marketing, and Partnerships. Your primary mission will be to define and execute a robust go-to-market strategy designed to accelerate Annual Recurring Revenue (ARR) growth and solidify MEDFAR's position as the leading Electronic Medical Record (EMR) provider across Canada. This is a highly visible and cross-functional opportunity for a strategic builder who thrives in the dynamic environment of a fast-paced, SaaS scale-up, with a deep understanding of optimising the full subscription lifecycle.

Strategic Responsibilities for Revenue Acceleration

The Chief Revenue Officer will spearhead initiatives across multiple critical domains, ensuring cohesive strategy and execution to drive sustainable revenue growth and market expansion for MEDFAR's innovative SaaS solutions in the primary care sector.

Revenue Strategy & Leadership

• Define and own the company's revenue strategy, with a focus on ARR growth and expansion revenue.
• Build rigorous forecasting, pipeline management, and SaaS metrics reporting (MRR/ARR, CAC, LTV, churn, NRR).
• Serve as a key member of the executive leadership team, contributing to overall company strategy and board-level discussions.
• Own pricing and packaging strategy in partnership with Product and Finance to maximize contract value and reduce friction to purchase.

Sales Leadership & Optimization

• Lead, coach, and scale a high-performing sales organization across inside sales, field sales, enterprise, and public accounts.
• Design and optimise the end-to-end sales process, from prospecting through close.
• Establish sales compensation structures, quotas, and incentive programs aligned with growth objectives.

Marketing & Brand Strategy

• Oversee demand generation, brand, product marketing, and content strategy.
• Ensure tight alignment between marketing programs and pipeline/revenue goals.
• Drive messaging and positioning that resonates with both privately owned primary care clinics and public primary care entities, accounting for their distinct procurement processes, budgets, and decision-making structures.

Partnerships & Alliances Development

• Identify, negotiate, and manage strategic partnerships, channel relationships, and distribution alliances.
• Develop a partner ecosystem that expands market reach and accelerates revenue growth.
• Work closely with the Product team to structure commercially impactful deals.

Cross-functional Collaboration

• Partner with the Product team to ensure market needs are reflected in the roadmap.
• Collaborate with the Finance team on pricing strategy, revenue modelling, and budgeting.
• Work with HR to recruit, develop, and retain top revenue talent.

Ideal Candidate Profile for this Executive Role

MEDFAR Clinical Solutions is seeking an accomplished leader with a deep understanding of the healthcare SaaS landscape and a proven ability to drive substantial revenue growth. The ideal candidate will possess a blend of strategic vision, operational expertise, and exceptional leadership qualities.

Required Experience and Skills

• 12+ years of progressive revenue leadership experience, with at least 3 years in a senior leadership role (VP of Sales, VP of Revenue, or CRO).
• Proven track record of scaling ARR in a growth-stage healthcare SaaS company.
• Deep fluency in SaaS metrics and business model dynamics — ARR, MRR, CAC, LTV, NRR, churn, and expansion revenue.
• Deep knowledge of the primary care landscape — including the operational and financial differences between privately owned clinics and public/government-funded primary care entities, their procurement cycles, and key buyer personas (practice owners, clinic directors, medical officers, etc.).
• Experience leading and integrating Sales and Marketing functions in a SaaS environment, including sales-led growth motions.
• Demonstrated success building and scaling strategic partnerships and channel programs.
• Strong analytical mindset with ability to translate data into actionable go-to-market strategy.
• Exceptional communication and executive presence; comfortable presenting to boards, investors, and C-suite stakeholders.

Preferred Qualifications

• Experience selling SaaS solutions into primary care settings — ideally across both private practice and public/community health environments.
• Familiarity with Salesforce and Marketing Cloud.
• MBA or advanced degree in a relevant field.