Senior Product Marketing Manager - Knak, Canada

About the role

This is the first hire into a product marketing function we're rebuilding from the ground up at Knak. Reporting to the VP of Product Marketing, you'll drive product marketing for the entire portfolio, not a slice of it. We're hiring at either the Product Marketing Manager or Senior Product Marketing Manager level and will size the role based on what you have done.

The three most important things we need someone to drive at the moment include:

• Messaging and the product marketing content that sells it
• Launches run end to end across Product, Sales, Enablement, and Marketing to drive pipeline, adoption and revenue
• Customer marketing to enterprises we have already won so they adopt more, buy more, and stay

What you'll own

You will own building narratives, running launches that change what people do, and growing accounts we already won.

• Build the narrative and the content that carries it by sitting close to PMs across email, landing pages, mobile messaging, integrations, and AI
• Develop messaging across the portfolio that resonates with target buyers and that competitors cannot copy
• Create content carrying the messaging including pitch decks, one-pagers, battlecards, demo narratives, web copy, product videos, and customer stories
• Talk to customers regularly, stealing their words and using them
• Keep a working point of view on the competitive set and market direction
• Own go-to-market for new products and features end to end, setting launch tiers
• Get Sales, CSMs, and Enablement genuinely ready through training, plays, objection handling, and discovery questions
• Report on adoption, attach rate, pipeline, and win rate, then fix what did not work
• Build campaigns to our installed base that drive adoption, expansion, and retention
• Arm CSMs and Sales with plays, proof, and content for expansion conversations
• Introduce Knak to marketers brought by new channels like mobile messaging and landing pages
• Turn customer wins into proof including stories, benchmarks, and stats

What you'll bring

• 4+ years in B2B product marketing (6+ for Senior level), ideally in SaaS sold to enterprise buyers
• Strong writing skills to turn a complicated product into a sentence a seller can repeat without a cheat sheet
• A track record of launching things that worked with measurable results
• Ability to get cross-functional teams moving without owning them through influence over authority
• Strong follow-through with attention to details and deadlines
• A self-starter attitude with a competitive streak and willingness to bring recommendations
• Comfort with ambiguity in a category that is still being defined

Why you'll love it here

At Knak, culture is our number one pillar. We offer an extremely rewarding work environment recognized by Ottawa's Best Places to Work 2025. We show our investment in people through competitive salaries, company equity, great benefits, paid vacation, Life leave days, team lunches, off-sites, and a commitment to your career growth.