Sales Development Representative - Ada, Toronto, ON
Posted: July 24, 2026
Join Ada as a Sales Development Representative in Toronto, ON (hybrid). You'll be the first point of contact for potential clients, communicating the value of Ada's AI Agents and contributing to the company's growth in the technology sector.
at a glance
- Location
- Toronto, ON (Hybrid)
- Category
- Technology
- Work Arrangement
- Hybrid (4 days in office)
- Experience
- SaaS experience a plus
job description
About the Role: Sales Development Representative at Ada
As a Sales Development Representative at Ada, you'll be the crucial first point of contact for potential clients, representing a pioneer in AI customer service technology. This role is central to Ada's continued growth, focusing on communicating the transformative value of our AI Agents. You'll engage with prospective clients across diverse industries, delving into their business challenges and goals to demonstrate how Ada's innovative solutions can provide extraordinary customer service experiences.
You'll undergo a comprehensive training program to become an expert on Ada's product offerings and master a suite of modern sales tools. This includes an AI-powered stack that significantly cuts research time and enables smarter, faster outreach. If you are eager to make a tangible impact on Ada's growth and the success of the businesses you partner with, this hybrid position in Toronto, Ontario, offers an exciting opportunity.
Key Responsibilities and Outcomes
In this dynamic Sales Development role, you'll be instrumental in expanding Ada's client base and driving sales. Your daily activities will focus on engaging potential customers and showcasing the power of Ada's AI-driven customer service solutions. You'll work closely with Account Executives to foster new relationships and contribute directly to the company's market presence.
- Crafting and deploying personalised omni-channel campaigns to prospective clients.
- Qualifying prospective clients through effective video and phone calls.
- Becoming a comprehensive Ada product expert to articulate its value proposition.
- Developing new outbound prospecting strategies and continuously optimizing existing ones.
- Utilizing modern sales tools, including Outreach, LinkedIn, Gong, Vidyard, and Salesforce, to enhance your sales service capabilities.
- Collaborating with Account Executives to build long-term relationships with new accounts and ensure customer success.
What We're Looking For
Ada is seeking highly motivated individuals who are passionate about sales and eager to contribute to a collaborative team environment. We value curiosity, a drive for continuous improvement, and a proactive approach to learning and problem-solving. If you thrive in an accelerated environment and are ready to make a significant impact, we encourage you to apply.
- Excellent written and verbal communication skills to effectively engage with clients.
- A results-driven mindset, coupled with a strong belief in team collaboration and collective success.
- Deep curiosity, a desire for feedback, and excitement for learning in an accelerated environment.
- High motivation and enthusiasm for making cold calls to generate new sales opportunities.
- An outside-the-box thinker, ready to apply creativity and adaptability to sales challenges.
- Previous SaaS experience is a plus, demonstrating familiarity with the technology sales landscape.
Compensation and Perks for Your Growth
At Ada, we believe in supporting our team members' well-being, personal growth, and work-life balance. We offer a comprehensive package of benefits and perks designed to ensure you not only build extraordinary products but also thrive in an environment committed to your success. This commitment reflects our values rooted in driving progress and continuous improvement for every individual owner.
- Unlimited Vacation: Recharge when you need to.
- Comprehensive Benefits: Extended health coverage, dental, vision, travel, and life insurance.
- Wellness Account: Empowering you to invest in your overall well-being and lifestyle.
- Employee & Family Assistance Plan: Resources to support you and your loved ones.
- Flexible Work Schedule: Balance your work and personal life.
- Remote-First, In-Person Friendly: Options to work from home or at our local hub.
- Learning & Development Budget: Invest in your long-term growth goals and skills.
- Work from Home Budget: Equipping you with the tools and support for a seamless remote work experience.
- Access to Cutting-Edge AI Tools: Work with the best AI tech stack in the industry.
- Hands-On with LLMs: Enhance your expertise in leveraging large language models.
- A Thriving Industry: Join the forefront of innovation in AI, shaping the future of technology and customer service.
Please note that the above Benefits and Perks apply to full-time, permanent employees.
frequently asked questions
Where is this Sales Development Representative role based?
This is a hybrid position based in Toronto, Ontario, with an expectation to work from the office four days per week.
What kind of company is Ada?
Ada is a Canadian AI customer service company established in 2016, focused on making customer service extraordinary through AI agent management technology.
Is previous sales experience required for this role?
While previous SaaS experience is considered a plus, Ada acknowledges that there are many pathways to sales success, indicating it's not strictly mandatory.
What benefits and perks does Ada offer?
Ada offers unlimited vacation, comprehensive health benefits, a wellness account, an Employee & Family Assistance Plan, flexible work schedule, learning & development budget, work from home budget, and access to cutting-edge AI tools.
